Protecting Truth in the Digital Age
We monitor, analyze, and combat disinformation to preserve the integrity of public discourse.
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In a world where a confident tweet can outrank a peer-reviewed study, it’s no wonder people are confused about climate change. Misinformation is everywhere: social media ‘experts’ with no scientific training, AI tools that recycle whatever is online as fact, and public figures who sound certain no matter how wrong…
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AI, Misinformation and Media Trust: How to Protect Brand Reputation Imagine scrolling through your social media feed and seeing a video of a well-known brand’s CEO saying something outrageous. You feel betrayed. You share it in anger. Later, you find out it was a deepfake—a piece of artificial intelligence manipulated so convincingly that millions of people believed it. By then, the damage was done: the video had gone viral, the stock had dipped, and trust had been cracked. This scenario is no longer science fiction. In an age where AI can create realistic images, voices, and entire events out of…
Paragraph 1 Imagine waking up on election morning in 2027, scrolling through your phone, and watching a video of your preferred candidate saying something so extreme that it changes your mind before you reach the polling unit. Imagine hearing an audio recording of an electoral official allegedly announcing results that were never counted. Then imagine discovering, days later, that none of it was real—that artificial intelligence had manufactured every image, every voice, every data point. That scenario is no longer the plot of a dystopian novel. It is the future Nigerian media stakeholders say they are bracing for right now.…
