Protecting Truth in the Digital Age

We monitor, analyze, and combat disinformation to preserve the integrity of public discourse.

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In a world buzzing with celebrity news and digital phenomena, a seemingly innocent local bakery in Australia, the Beachside Bakehouse, found itself unexpectedly at the epicenter of a playful yet insightful social media storm. It all began with a single image posted on their Facebook page, an image that depicted none other than Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, seemingly enjoying a quiet coffee on their charming terrace. The accompanying caption, dripping with lighthearted cheekiness, declared, “we always said we were fit for royalty, just didn’t think they’d actually take us up on it,” humorously…

The digital world, while a marvel of connection and information, also harbors a sinister underbelly where malicious actors exploit the unwary with fabricated narratives. This dark side is starkly evident in the case of the Melbourne Storm, a renowned Australian rugby league club, whose reputation and the well-being of its players are being shamelessly targeted by foreign-operated Facebook pages. These pages, deceptively named “Storm City Rugby Fans” and “Melbourne Purple Army,” churn out a relentless stream of disinformation, publishing multiple posts daily from operators based in Vietnam and the Philippines. Their modus operandi is simple yet effective: concoct sensational, often…

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