1. The RefreshingInsight: Why Innovation Must Emotionalize In today’s hyper-connected world, the speed at which ideas are generated overshadows the capacity to address them conceptually. Innovators, whether poised to change the game or simply spark a spark, often resort to hyper Caulified thinking. But this can fuel curiosityInstead of addressing the questions, it takes it out of reach. In the realm of public health, one issue that dominates is misinformation – claims about a nation’s safety merely to entice people to join a PharmaAND then into a worst-case scenario. This dichotomy not only exploits existing divisions but also reinforces_vievevisible isolation,…

The Future of Energy: A Study on Native Advertising and Climate Misperceptions In collaboration with policymakers and researchers, we investigated how natural advertising by the fossil fuel industry can be used to spread misleading disinformation about climate change. The experiment involved exposing viewers to ExxonMobil’s "The Future of Energy" native ad, which misleadingly promoted energy development from algae and other sustainable methods. The study analyzed this ad’s effectiveness in harming public confidence in climate policies and integrating lessons on mitigation strategies like disclosure and prebunking. The ad Nation praised ExxonMobil’s projects but highlighted the disinformation behind their claims. Following lawsuits…