Protecting Truth in the Digital Age

We monitor, analyze, and combat disinformation to preserve the integrity of public discourse.

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The landscape of modern international relations is shifting beneath our feet, moving away from a world defined solely by tanks, treaties, and trade tariffs. Today, a new, intangible force has taken center stage: disinformation. It is no longer just about traditional propaganda; we are entering an era of “gray zone” tactics where bad actors use AI-generated content, social media algorithms, and coordinated bot networks to weaponize information. This isn’t just a nuisance—it’s a calculated, low-cost strategy designed to erode trust between nations, destabilize institutions, and blur the fragile dividing line between peace and active conflict. By flooding the zone with…

The landscape of modern communication is undergoing a seismic shift, and as we navigate this era of radical digital transformation, the challenge of misinformation has never been more daunting. On July 18, 2026, the Ahmedabad Chapter of the Public Relations Society of India (PRSI), in a commendable collaborative effort with Anant National University and the IIMCAA, will host a landmark national conference titled “Fact-Checking in the Age of AI: Combating Misinformation in a Digital-First World.” This gathering is more than just a formal meeting of minds; it is a critical intervention in an age where the boundaries between reality and…

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