Protecting Truth in the Digital Age

We monitor, analyze, and combat disinformation to preserve the integrity of public discourse.

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The Invisible Threat: How Gulf Brands Are Battling the Rise of Synthetic Misinformation For years, businesses in the Gulf, like those around the world, have meticulously guarded their reputations. They’ve spent fortunes tracking what their rivals are up to, analyzing campaigns, and generally playing a strategic game of chess against their competitors. It’s an arena where every move is calculated, every message is carefully crafted, and teams work tirelessly to anticipate the next big industry shake-up. But a new, more insidious threat is brewing – one that doesn’t come from a rival brand, a disgruntled customer, or even a genuine…

In a rapidly evolving media landscape, the insights of seasoned journalists offer invaluable guidance. At the Bangladesh Journalism Conference 2026, two such luminaries, Michael Cooke and Murdoch Davis, shared their perspectives with The Business Standard (TBS). Their conversation, held on May 11, 2026, delved into the profound impact of artificial intelligence, the unwavering importance of ethical conduct in newsrooms, the relentless battle against misinformation, and the shifting tides of employment in journalism. Their words served as a compass, navigating the complex challenges and exciting opportunities that lie ahead for the profession. One of the most pressing topics addressed was the…

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