Imagine you are scrolling through Facebook and come across an article titled “Ottawa Betrayed the West Again—Who’s Surprised?” It comes from a publication you’ve never heard of, but the layout looks like a typical small-town Alberta newspaper. There’s a weather box, a “latest news” sidebar, and a byline photo of a smiling woman whose name seems strangely hard to remember. The article is full of angry references to equalization payments, federal overreach, and “Eastern elites” conspiring to keep the oil industry down. You share it because it says exactly what you’ve been thinking. Then someone comments: “That’s a fake website.”…

Imagine scrolling through your social media feed late at night, already tired, and a video pops up. Someone in a white coat—or maybe just someone with a very confident voice—is telling you that a common household ingredient can cure a disease you’ve been quietly worrying about. The comments are full of people saying “this saved my life.” Your finger hovers over the share button. It feels good to pass along something that could help a loved one. But is it true? That moment, that ordinary human urge to share something useful, is exactly what Ottawa Public Health is trying to…