Picture this: you are scrolling through social media and a video appears showing a political leader saying something shocking. The voice sounds right, the face moves naturally, the setting looks authentic. Yet none of it is real. The entire clip was generated by artificial intelligence, and it has been designed to deceive. This is no longer the plot of a science fiction film; it is a growing reality in today’s information environment. Deepfakes can be used to smear reputations, manipulate public opinion, or simply make people doubt everything they see. Faced with such content, how can ordinary citizens tell truth…

Morning Briefing: Press Gazette’s Future, Deep-Dive Journalism, and the AI Battle Good morning from the Press Gazette team on this rather busy Thursday, 10 September. It’s one of those days where newsrooms are blurring with a mix of anxiety, excitement, and a lot of caffeine, especially with the Future of Media Awards looming tonight. Yes, the awards where we celebrate the best in UK and global media innovation are happening, and winners will be revealed on our website at about 9:30 pm. It’s a fitting moment to talk about where journalism is heading, because right now the industry is in…