Headline: Combating the Infodemic: Experts Discuss Strategies to Counter Health Misinformation and Restore Trust London, February 4, 2025 – In a world increasingly saturated with information, the spread of misinformation and disinformation poses a grave threat to global health systems. A panel of leading experts convened today to discuss the evidence-based strategies needed to combat this "infodemic" and rebuild public trust in healthcare. The webinar, hosted by the London School of Hygiene and Tropical Medicine and the European Observatory on Health Systems and Policies, brought together researchers and academics from across Europe to explore the challenges and potential solutions to…

Navigating the Age of Misinformation: PR’s Crucial Role in Building Brand Trust In today’s digital landscape, the proliferation of misinformation and disinformation presents a significant challenge for public relations professionals. The constant bombardment of false or misleading information online has eroded public trust in news sources, and this skepticism extends to brands as well. Consumers are increasingly wary of what they see online, and this distrust can negatively impact brand perception and reputation. As Madeline Luchsinger, insights consultant at Cision, aptly stated at Ragan’s Future of Communications Conference, "If consumers don’t trust the news, it means they might not trust…