It starts with a shy smile and a nervous wave. A curly-haired redhead named Janie sits in her dorm room, hands clasped, introducing herself to the world on the first day of sorority rush at the University of Alabama. She’s wearing a pleated skirt from Abercrombie, a knit top from J. Crew, socks from Target, and sneakers from Nike. She lists off each item with the earnest, slightly rehearsed energy of a college freshman trying to make a good first impression. The video, an “outfit of the day” or OOTD post, quickly became a hit, amassing over 120,000 views and…

Think of the worst moment in your life. Then imagine that moment being taken from you, twisted, and broadcast to strangers as proof of something you know is false. That is what happened to Jenette Torres Odena. Her three-year-old son became ill just days after receiving a shot in a Philippine vaccination drive. The family was plunged into fear, the kind of fear that makes parents pray into the early hours of the morning. But while Odena was waiting for doctors and crying over her son’s hospital bed, the child’s photograph was already traveling across Facebook. Soon it was everywhere.…