Protecting Truth in the Digital Age

We monitor, analyze, and combat disinformation to preserve the integrity of public discourse.

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The rapid evolution of Generative AI has fundamentally shifted the ground beneath our feet, particularly when it comes to how the world discovers, engages with, and perceives our brands. For today’s Chief Marketing Officers, this isn’t just a matter of keeping up with new creative tools; it is about navigating a volatile landscape where the boundary between reality and fabrication is thinning. We are currently facing the rise of “industrial disinformation”—a sophisticated, automated threat that can weaponize false or misleading narratives against a business with unprecedented speed. What used to take days or weeks for a competitive smear campaign or…

Back in 2018, a former Facebook executive famously labeled the Philippines “patient zero” for the global disinformation epidemic. It was a sobering diagnosis for a nation that has seen its public discourse warped by toxic online narratives, deep societal divisions, and a systematic erosion of trust in the institutions meant to hold society together. Today, that threat has only intensified. As artificial intelligence advances at breakneck speeds, our ability to distinguish between reality and fabrication is failing, and regulators are struggling to catch up with tools that can create convincing illusions. The World Economic Forum’s latest risk reports confirm what…

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