Testgespräch

It was the kind of question that could have been plucked from a dinner table conversation, a medical waiting room, or a late-night scroll through a social media feed. When you type a symptom into a search engine or pause on a video about skincare, weight loss, or mental health, who are you more likely to trust: the quiet dermatologist who writes scientific papers, or the charismatic lifestyle creator with a glowing smile and a million followers? This tension between credentialed expertise and digital charisma was placed squarely in the spotlight at the Arab Social Media Pioneers Summit, during a…