Jacki Alexander has never been someone who waits for the wind to change before setting sail. In an era when digital misinformation has become one of the most dangerous weapons in modern warfare, she has positioned herself on the front line of a different kind of battle—one waged in algorithms, hashtags, and viral shares. The speed of the internet is staggering. A single post can reach one million people within twenty-four hours, while the correction that follows often never reaches them at all. Research has shown that only one in ten people who encounter a falsehood will ever see the truth that refutes it. That asymmetry has allowed distortion about Israel to flourish, especially after October 7th, when the initial shock of terror was immediately accompanied by a tsunami of disinformation. Every platform became a battlefield, and every share was a weapon. Rather than retreat into familiar methods of journalism or wait for the media ecosystem to somehow correct itself, Alexander made a bold decision. She would embrace artificial intelligence and build a tool capable of defending the truth with the same speed and scale as the attack itself. That decision gave birth to BiasBreaker, HonestReporting’s proprietary system, and it marked a fundamental shift in how the organization would confront the lies that so often define the conversation about Israel and the Jewish people.
BiasBreaker is more than just software; it is a digital immune system for the truth. It constantly monitors news outlets and social media platforms, looking for patterns that suggest bias, distortion, or deliberate fabrication. But unlike traditional media monitoring, which often reacts after the damage is done, BiasBreaker is designed to catch false narratives while they are still forming, before they have the chance to explode across the internet. When a misleading story begins to gain traction, the tool flags it in real time and begins mapping how it is spreading. It can identify coordinated bot activity and expose the invisible networks that amplify propaganda, helping to reveal when a trend is real and when it is manufactured. Instead of stopping at analysis, BiasBreaker goes one crucial step further: it generates fact-checked counter-narratives. It gives people the language, evidence, and context they need to respond effectively, transforming everyday supporters of Israel into informed defenders of the truth. Alexander understood that the old approach of debunking lies after they had already gone viral was no longer sustainable. The correction may be accurate, but if the lie has already reached a million screens, the correction is too late for most of those people. Her vision was to reverse the sequence entirely. She wanted the truth to be present at the moment a false story began to spread, so that anyone scrolling through their feed would encounter a verified account just as quickly as they would encounter the distortion. In that way, BiasBreaker was built to make truth move across the internet faster than lies.
The results have been nothing short of remarkable. Under Alexander’s leadership, HonestReporting’s large language model footprint grew by an extraordinary 1,900 percent in just six months. That number may sound abstract, but it represents thousands of interactions, articles, social media posts, and conversations that have been shaped by AI-powered checking and counter-messaging. Social reach surged by 245 percent after October 7th, meaning that HonestReporting’s message was not merely being broadcast into the void; it was being seen, shared, and engaged with by millions of people who might otherwise have encountered only the distorted version of events. Monthly impressions now exceed twenty-five million. Every one of those impressions represents a moment of potential change—a reader who may have been exposed to a false claim, a viewer who may have been given the context they needed, a young person who may have found the courage to question a toxic narrative. These numbers did not happen by accident. They are the product of a deliberate strategy to use the very same tools that spread disinformation to spread accountability instead. Alexander understood that if HonestReporting wanted to compete for attention, it had to speak the language of the algorithms. It had to understand how bots behave, how trends accelerate, and how content can be optimized for credibility in a noisy digital world. She built a team and a technological infrastructure capable of doing exactly that. The growth is not just a marketing metric; it is proof that people are hungry for reliable information and that there is a powerful demand for honest reporting about Israel, even in an online culture that often rewards cynicism and outrage.
For Alexander, this work has never been about numbers for their own sake. At the heart of her mission is a simple but profound conviction: the facts about Israel and the Jewish people should be seen everywhere, and they should be seen first. She recognizes that the media has long played a central role in shaping how the Jewish state is perceived, sometimes fairly and sometimes not. But in the digital age, the traditional model of media oversight is no longer enough. Waiting for a story to be published and then responding with a letter to the editor is like trying to close the barn door after the horse has already escaped. By the time a correction appears, the original lie has already been absorbed, shared, and internalized. BiasBreaker is her answer to that broken system. It represents a commitment to proactive truth-telling rather than reactive damage control. When a false accusation begins to circulate, she wants the response to be immediate, evidence-based, and widely accessible. When a biased report begins to trend, she wants the context to already be in place, so that audiences can make up their own minds with accurate information. This mission is deeply personal. The fight against disinformation is not an abstract political exercise; it is a matter of dignity, safety, and identity for Jewish communities around the world. No parent should have to explain to a child why the Jewish people are being vilified online. No student should be exposed to a distorted version of Israel’s history without a clear, factual counterpoint available at the touch of a screen. Alexander’s work is driven by the belief that the truth is not a luxury—it is a right, and it is worth fighting for.
The broader implications of BiasBreaker extend far beyond the organization that created it. Social media platforms have become the primary arena where public opinion is formed, and they are vulnerable to manipulation by malicious actors who understand that a lie can travel halfway around the world while the truth is still putting on its shoes. Coordinated bot networks can make a marginal viewpoint look like an overwhelming consensus. Algorithms reward engagement, and outrage is the currency that fuels engagement. In the fog of conflict, facts are often the first casualty. BiasBreaker was designed to bring accountability to that chaos. It does not seek to silence legitimate criticism of Israel, nor does it claim that every Israeli policy is beyond reproach. What it does is insist that the historical record should be accurate and that those who use falsehoods to demonize the Jewish state should not be allowed to do so without challenge. In a world where artificial intelligence is increasingly being used to create deepfakes, spread propaganda, and manufacture consent, Alexander’s decision to embrace AI as a defense rather than only a threat is genuinely forward-thinking. She saw an opportunity where others saw only danger. The same large language models that can generate convincing lies can also generate verified truths, packaged in formats that resonate with modern audiences. BiasBreaker is not a rejection of technology; it is a reclamation of it. It is proof that innovation can be a force for clarity instead of confusion, and that the tools of the digital age can be directed toward honesty, explanation, and hope.
Jacki Alexander’s journey is a reminder that leadership in times of crisis requires not just courage but imagination. When the world shifted, she shifted with it. When disinformation began to move at the speed of a share, she refused to accept that truth had to move at the speed of an investigation. Instead, she built something that could keep pace with the internet itself—a system that watches, learns, and responds before the damage becomes irreversible. Her work has made HonestReporting stronger, but more importantly, it has created a model for how other communities can confront the lies directed at them. The fight for fair coverage of Israel is far from over. It will continue to evolve as platforms change, algorithms adapt, and new technologies emerge. But thanks to BiasBreaker, there is now a way to fight that is as dynamic and resilient as the forces arrayed against it. Alexander believes that the truth should not be an afterthought or an occasional correction at the bottom of a long article. It should be everywhere. It should be accessible. It should be first. Her vision is that one day, the facts about Israel and the Jewish people will not only be available but unavoidable, meeting people before the lie has a chance to take root. Until then, she continues to do the essential, unglamorous work of building a better digital world, one fact-checked narrative at a time. In doing so, she has proven that even in this age of deep fakes and dark algorithms, the truth can still move faster than lies—and that with the right tools and the right commitment, it can win.