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Home»Misinformation
Misinformation

Misinformation lends itself to social contagion; here’s how to recognize and combat it

News RoomBy News RoomJuly 23, 20253 Mins Read
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Summary of the Content:

Introduction:

In 2019, a rare and shocking event emerged in the Malaysian city of Ketereh, where nearly 40 girls aged 12-18 from a religious school underwent screaming behavior, claiming to see a “face of pure evil,” complete with参展图片 and violence. Experts, including a social and behavioral scientist, identified this as a medical condition known as a mass psychogenic illness, which is distinct from misinformation. These illnesses spread through social networks, often similar to viruses, but with one crucial difference: they require multiple contacts to influence behavior, known as complex contagion.

The Underlying Mechanism:

The occurrence of psychogenic illnesses, such as the one in Ketereh, reflects broader patterns of how public behavior spreads through social networks. Social norms, beliefs, andапример norms of acceptance can act as barriers to spreading harmful content, such as misinformation or Regents. These norms often attempt to filter out opposing views or ‘”, vice versa.” Unlike misinformation, which naturally spreads faster, complex contagion often persists because people who accept the norm are reluctant to provoke dissent.

Examples of Misinformation:

Examples of misinformation in the text include:

  • The return of baggy jeans to the fashion zeitgeist, where many consent to כג hilarious teasing, enhancing this trend.
  • Return of red oversize boots from a 1952 Japanese cartoon character, popular among millennials ي seguint fast fashion manufacturers.

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Even when people avoid spreading false information intentionally, it still tends to spread faster and farther, especially when they don’t target the source. For instance, an acquaintance suggesting Iraq’s government’s.exectation may prompt an立即 reaction, igniting their own account.

Pre-Bunking: 抑制外 nscancel.

To counter this, the text introduces a preventive method inspired by 1960s trends like “pre-bunking.” This method involves educating individuals to detect and resist misinformation, starting with smaller doses and gradually increasing exposure. Pre-bunking can prevent the immediate spread of misinformation and foster mental resilience against the incursion of harmful behaviors.

The Importance of Pre-Bunking:

Pre-bunking has proven effective in several ways. It transforms misinformation into a form of educational content that individuals will actively seek despite their opposed views. It also helps prevent the misconstruction of seemingly unpopular causes, leading to the persistence of harmful norms and behaviors.

Groups and Herd Immunity:

The text suggests that group-based approaches can mimic psychological herd immunity. When multiple individuals within a social network exhibit resistance to misinformation or harmful content, this collective effort can create a form of psychological immunity. For example, if friends within a group all recognize the statistical likelihood of an event causing negative consequences, their collective Resistance Skills can help the group resist uptake of harmful norms.

Conclusion:

In conclusion, the text emphasizes that resistance skills training is a powerful tool in safeguarding against the spread of harmful content, including misinformation and disinformation. By using small, gradual doses of education and relying on group dynamics, individuals can avoid triggering negative behaviors like smoking or joining destructive peer groups. This approach aligns with broader principles of public health, aiming to protect vulnerable populations and reduce the risk of harm. The lessons learned from this event have far-reaching implications for how we counteract the spread of false information and promote mental health in a rapidly changing world.

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