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Disinformation

Ukrainian Disinformation Mitigation Startup Secures $1.6 Million in Pre-Seed Funding

News RoomBy News RoomJanuary 15, 20255 Mins Read
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LetsData Secures $1.6M Pre-Seed Funding to Combat Misinformation and Enhance Organizational Resilience

In an era defined by the pervasive spread of misinformation and its potential to destabilize societies, economies, and individual lives, the need for robust detection and mitigation strategies has never been more critical. LetsData, a cybersecurity startup at the forefront of this battle, has successfully secured $1.6 million in pre-seed funding to further develop its innovative technology and expand its reach in the global fight against information operations (InfoOps). The funding round, led by SMOK Ventures, Wayra, Tilia Impact Ventures, 1991 Ventures, Google’s Ukraine Support Fund, and Startup Wise Guys, signals a strong vote of confidence in LetsData’s mission and its groundbreaking approach to tackling the complex challenges of online misinformation.

LetsData’s platform employs cutting-edge technology to monitor and analyze open-source data from over 100 million websites and social media platforms, spanning more than 50 languages and regions. By processing text and video metadata from a diverse range of sources, including Telegram, YouTube, and TikTok, the platform gains a comprehensive view of the information landscape. Through sophisticated semantic understanding, LetsData identifies patterns, connections, and intent behind information campaigns, effectively uncovering coordinated efforts to manipulate public opinion or disrupt operations.

The company’s unique approach lies in its ability to provide actionable threat intelligence directly integrated into organizational workflows. This empowers clients to proactively mitigate risks associated with misinformation campaigns before they escalate into reputational damage, cyberattacks, or operational disruptions. The pre-seed funding will enable LetsData to further refine its technology, expand its coverage to additional platforms and languages, and enhance its integration capabilities to provide seamless protection for organizations worldwide.

The genesis of LetsData stems from the urgent need for effective InfoOps detection during the initial stages of the Russian invasion of Ukraine. Witnessing a surge in demand from companies and governments grappling with the onslaught of misinformation, co-founders Ksenia Iliuk and Andriy Shmyhelskyy recognized a critical gap in the market. They identified that existing solutions often relied on understaffed and ill-equipped teams, leaving organizations vulnerable to the insidious effects of sophisticated information campaigns.

LetsData’s founders envisioned a security-first approach to InfoOps detection, providing clients with immediate access to actionable alerts without requiring extensive training or resource-intensive processes. This vision has resonated with a growing clientele, including UK Embassies, NATO member state Armed Forces, and corporations across the US, UK, and Europe. The company’s impressive traction, achieved through bootstrapping before seeking external funding, underscores the effectiveness and market demand for its technology.

The pre-seed investment marks a significant milestone in LetsData’s journey to become the industry standard for InfoOps detection. The funding will fuel the company’s growth, enabling it to expand its team, enhance its platform capabilities, and broaden its market reach. With the backing of prominent investors and the increasing recognition of the critical importance of combating misinformation, LetsData is poised to play a pivotal role in protecting organizations and societies from the damaging effects of information warfare.

The investment in LetsData is not only a testament to the company’s innovative technology and impressive growth but also reflects a broader recognition of the escalating threat posed by misinformation campaigns. As the digital landscape becomes increasingly complex and interconnected, the ability to effectively detect and counter InfoOps is essential for maintaining stability, security, and trust in our institutions and information sources. LetsData’s proactive approach to threat intelligence empowers organizations to take control of the narrative, safeguarding their reputations, operations, and ultimately, their long-term success.

The successful pre-seed funding round not only validates LetsData’s vision but also signifies a growing awareness among investors of the critical need for innovative solutions to combat misinformation. As information warfare becomes a more prominent feature of the geopolitical landscape, the demand for technologies that can effectively detect and mitigate these threats is set to increase exponentially. LetsData’s commitment to providing actionable intelligence and its focus on seamless integration within organizational workflows position the company as a leader in the rapidly evolving cybersecurity landscape.

Borys Musielak, founding partner at SMOK Ventures, expressed his admiration for LetsData’s bootstrapped success and the demonstrable value of its technology. He highlighted the company’s impressive client roster and emphasized the importance of the investment in supporting LetsData’s continued growth and expansion to meet the increasing demand for advanced InfoOps protection. This sentiment is echoed by other investors, who recognize the critical role LetsData plays in equipping organizations with the tools necessary to navigate the complex and often treacherous terrain of online information.

The pre-seed funding round represents a significant step forward for LetsData and a positive development in the ongoing fight against misinformation. As the company continues to refine its technology and expand its reach, it is poised to become an indispensable partner for organizations seeking to protect their reputations, operations, and ultimately, their contribution to a more informed and resilient society. LetsData’s success serves as an inspiring example of how innovation can be leveraged to address pressing global challenges and empower organizations to thrive in an increasingly complex and interconnected world.

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