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TikTok fueled unrest near Kyiv, Zelenskyy’s communications adviser says / The New Voice of Ukraine

News RoomBy News RoomNovember 4, 20268 Mins Read
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Petropavlivska Borshchahivka is not the kind of place where one expects to see the machinery of modern information warfare come down with such force. A settlement on the edge of Kyiv, it has already been shaped by years of war, by displacement, by the quiet exhaustion of people who go to sleep and wake up to the same uncertainty. But on Nov. 2, it became the stage for something more confusing than an ordinary wartime incident. Social media channels began to fill with a dramatic and terrifying claim: armed men were holding around 40 people in the basement of a National Guard building and were preventing medical workers from reaching them. The rumor spread with the speed that only fear can create. Within hours, roughly 100 people had gathered outside the facility, many of them genuinely convinced that something monstrous was happening behind the gates. Some said they were relatives of the people supposedly trapped inside, though they offered no evidence. The crowd grew angrier, and the anger turned physical. Gates were forced open, windows were smashed, a fence was destroyed. Unidentified people threw smoke bombs and sprayed gas. Four men were eventually hospitalized. It would take days for the official story to begin replacing the rumors, and even now, the true shape of what happened remains unsettling. On Nov. 4, Dmytro Lytvyn, a communications adviser to the president, tried to explain the episode to journalists. His message was not simply about false information. It was about the way social media, and especially TikTok, had become the engine of the chaos, pulling people toward a place they did not understand and convincing them that their worst fears were real.

Lytvyn’s remarks came in response to a question from journalist Iryna Romaliiska, who had raised concerns about how the story of the hostages had traveled through anonymous Telegram channels allegedly linked to Ukraine’s Security Service and military intelligence. Lawmaker Yaroslav Zhelezniak had already questioned how such claims could spread under the shadow of official institutions. Lytvyn did not offer a clean answer, because the reality, as he described it, was messy. Anonymous Telegram channels, he said, form a diverse and fragmented information environment. Some had posted accurate information about the situation, including details about the four hospitalized men and the strange woman who had appeared on the scene. Others had spread what he called appalling disinformation. Still others had correctly identified the woman who seemed to have organized the provocation, a person who allegedly posed as an ambulance worker and drew police to the site. Lytvyn also acknowledged that fake content had appeared under the names of TSN and UNIAN, two well-known Ukrainian media brands. This is a particularly ugly trick. It takes the reputation of trusted newsrooms and turns it into cover for lies. When the lies are exposed, the damage goes beyond the moment. People begin to distrust everything, including the truth. In a country at war, that kind of confusion is not an accident. It is exactly what an enemy wants, because a society that no longer knows what to believe cannot defend itself.

Telegram, however, was not the main force that moved people from their homes to the street. That role, Lytvyn argued, belonged to TikTok. Livestreams and activity on the platform, he said, had the greatest influence on how the unrest developed. It is not difficult to see why. TikTok is built to be immersive. It does not just present information; it makes the viewer feel present. A live video from outside the National Guard facility showed shadows moving behind windows, voices shouting, people pressing against the gate. It looked like proof of something terrible, even when the video showed nothing at all. The platform’s algorithm then pushed these streams to users who were nearby or who had shown interest in military topics, mobilization, protests, or news from the capital. Each viewer could comment, share, or pick up a phone and go to the location. The result was a feedback loop that escalated by the hour. The more people watching, the more people came; the more people came, the more dramatic the livestreams became; the more dramatic the streams, the more people wanted to join. Lytvyn’s point was that this loop was not spontaneous. It was being deliberately driven by individuals on TikTok who used the platform to stir the crowd and spread disinformation. In a sense, TikTok had become a weapon, and the crowd was not just a crowd. It was an audience that had been summoned by the same devices that were supposed to keep them informed.

The facts on the ground, once they finally emerged, looked very different from the story that had pulled so many people to the facility. Kyiv Oblast police publicly rejected the claim that anyone was being illegally detained in a basement or that a person had died. The building, according to National Guard commander Oleksandr Pivnenko, was being used as temporary accommodation for mobilized personnel. The four men who were hospitalized had previously been listed as absent without leave, or AWOL. They were not hostages rescued from a dungeon. They were soldiers who had apparently gone missing from their unit and had been located at the facility. This should have defused the situation, but by the time it was said, the damage was already done. The crowd had broken through the gates, damaged the windows, and torn down part of the fence. Smoke bombs and gas had been thrown, and four men were in need of medical treatment. The Azov Corps, to which the unit belongs, confirmed that the men had sustained injuries and pledged to punish anyone responsible if the investigation determined that unlawful force had been used. It is difficult to know how many of the 100 people outside the building were simply desperate relatives, acting on love and worry, and how many had arrived ready to cause harm. What is clear is that the incident served a purpose. It made the army look cruel, the state look indifferent, and the government look guilty. In a country at war, those images are worth more than any military victory to those who want to destroy Ukraine from within.

The official response came quickly, but it also reflected how seriously the authorities took the threat. The National Guard launched an internal investigation on Nov. 2, and the State Bureau of Investigation and the Military Ombudsman’s Office were drawn into the case. Kyrylo Budanov, Ukraine’s military intelligence chief, arrived at the scene, and eventually the personnel inside the building were brought out. The State Bureau then opened a criminal investigation. But the most disturbing detail came from Budanov himself. Law enforcement had detained a woman who had arrived at the site in an ambulance, dressed as a medical worker. According to Budanov, she and her driver had allegedly purchased the ambulance in advance and had conducted reconnaissance of the location at least three days before the unrest. That kind of preparation does not look like the panic of a concerned citizen. It looks like an operation. NV later identified the woman as Valentyna Moloda, who had previously been involved in attempts to organize protests in central Kyiv in October, demonstrations that showed signs of pro-Russian influence. The ambulance, the costume, the advance visits, the smoke bombs, the sudden coordination of anonymous Telegram channels, the livestreams on TikTok—all of these elements fit together into a pattern. The incident was not a misunderstanding that spiraled out of control. It was a hybrid attack, designed to exploit the real pain of families separated by mobilization and to convert that pain into rage against the state.

The aftermath of the episode is still being written. The Security Service of Ukraine has opened three criminal investigations related to the unrest, identified around 100 active participants, and is considering detaining some of them. That is a large number, and it raises difficult questions. Some of those people were likely manipulators, using the crowd for their own purposes. Others may have been ordinary people who believed a false story and made a terrible decision in the heat of the moment. The state must find a way to punish deliberate provocation without turning frightened citizens into enemies. But the deeper lesson of Petropavlivska Borshchahivka is not only about one incident, one woman, or one platform. It is about the fragility of trust in wartime. Mobilization has touched nearly every family in Ukraine. It creates pride and patriotism, but it also creates fear, exhaustion, and suspicion. Disinformation does not invent those emotions. It borrows them, dresses them in uniforms, and sends them to fight. Lytvyn’s warning about TikTok should be remembered because it reveals how easily a modern society can be moved by emotionally charged lies. The gates of the National Guard facility can be repaired. The four men who were hospitalized can recover. But the wound to public trust is not so easily healed. The only true defense is not censorship or surveillance. It is a citizenry that understands how quickly fear can be weaponized on a screen, and that refuses to let a livestream destroy the bonds that hold a country together.

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