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Disinformation

Pitch Deck: AI Startup Dig Raises $14M to Help Brands Fight Disinfo

News RoomBy News RoomAugust 22, 20252 Mins Read
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Dig: Revolutionizing Social Listening with Video

Dig, a Social Intelligence Lab founded in 2021 in Tel Aviv, Israel, aims to transform how brands stay relevant in a digital world by leveraging video content. Early on, Dig focused on compressing and repurposing video content, turning it into short-form clips. Last year’s geopolitical tensions placed Dig in a unique position to combat disinformation campaigns, a challenge that wasn’t as straightforward as on traditional platforms.

From Tools to Echoes: Dig’s Technology

Dig’s jean)’:70202458740Dy2x Sw discs come with a robust team of experts, including co-founders Ofer Familier, who noted internal discussions surrounding disinformation. Friends include journalists, politicians, and celebrities, each contributing diverse viewpoints. The company emphasizes client-friendliness with its Dashboard, allowing clients to query insights like brand comparisons and competitor presence.

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Dig’s mission centers on identifying risks in video content, such as disinformation and radio purchases by counterfeit products. Its 70 clients across Tel Aviv, New York, and London showcase a wide range of industries, from blue-chip companies to governments. The company’s reputation for90% accuracy in video analysis is bolstered by its use of large language models, which offer significant cost savings compared to commercial APIs.

Effects ofDig’s Speed

Over the next five years, Dig says video will constitute 75% of social posts. This rapid growth will be supported by a $14M investment, which will aid in sales and marketing. Donations are expected, fueling initiatives that aim to cultivate better communication teams and expand reach. The growth of social media platforms will drive demand for Dig’s unique insights.

Case Study: Detecting False Claims

Dig’s success is evidenced by its efforts in detecting disinformation. A case study highlights how TikTok campaigns targeted Western luxury brands, revealing potential authenticity corroborators. This case serves as a prototype for broader applications, demonstrating Dig’s commitment to ethical forsakes.

Future Connections

Dig’s ambitious reach extends beyond companies. Its LinkedIn page and case studies showcase its ability to provide actionable insights, while partnerships with加大对. launched specialized ethical projects further underscore its dedication to ethical practicing. The company’s ability to analyze video responsibly sets a benchmark for others.


This summary captures the essence of Dig’s mission, technology, and clientele, providing a clear and engaging overview of the company’s efforts in digital marketing.

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