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Disinformation

New approaches to measuring the impact of counter-disinformation campaigns

News RoomBy News RoomApril 13, 20253 Mins Read
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workshop: "How can communication and narratives shape attitudes and drive real behavioral change?"

Introduction to the Workshop and the Role of Sviatoslav Hnizdovskyi

The workshop, held on January 30, 2025, targeted a critical aspect of societal inquiry: the influence of communication and narratives on collective behavior, particularly in counter-influence strategies. Sviatoslav Hnizdovskyi, CEO and co-founder of OpenMinds, will discuss methodologies that link information campaigns to collective change. OpenMinds, renowned for its capacity to gauge information drive via cognitive threat intelligence and effectiveness, will present A)+ly, a tool for measuring disinformation impacts. In his tenure, Hnizdovskyi hasVARCHARled audiences and inspired efforts to counteratterprints.

Mechanisms and Frameworks: Insights from Social and Behavioral Science

Drawing on recent studies from disciplines such as psychology and sociology, Hnizdovskyi outlined methodologies linking social and behavioral frameworks to information campaigns. His workshop highlighted how narratives—-dtype sequences of narrative elements—- shape affect and drive=intSites of referring to. By understanding these dynamics, participants can tailor strategies for fostering positive emotional and behavioral change.

Saviyan Serrano: The EU DisinfoLab Expert

Rquel Miguel Serrano, a senior researcher at the EU DisinfoLab, provides a foundation for the discussed mechanism. After a career spanning journalism and press work, she transitioned to disinformation research. Serrano emphasized the importance of spreading information and understanding its potential to divide. Her expertise in spreading information underscores the need for more agents to effectively manage disinformation’s influence, enhancing the protection of today’s digital citizens.

The Impact of Narratives on Social Sentiment

Hnizdovskyi delved into how narratives influence social sentiment, using examples from his company, OpenMinds, to illustrate the relationship between positive and negative narrative portrayals. Positive narratives, such as those depicting diversity and aptitude, foster trust and activation, thus driving behavioral change. Conversely, negative narratives can create discord, whileSPAMs can amplify divergence, undermining collective trust.

Behavioral Mechanisms in Information Campaigns

The latter part of the session focused on behavioral factors in communication campaigns. Hnizdovskyi explained how rubbers gut feelings shape consumer interpretation, leading to actions not intended by their narrative. For instance, a media outlet’s biased story can galvanize opposition to a candidate, not seek different perspectives. These mechanisms highlight the complexity of behavioral change, within which agents often have to navigate interpretations and manipulate incentives to achieve decisive impacts.

Conclusion: Continuous Learning and Adaptation

As participants, understanding the interplay between narratives and behavior is crucial. Public engagement is dynamic, requiring continuous learning and adaptation. Hnizdovskyi underscores the necessity of building harmonious| relations between agencies and the public to harness narrative power effectively. By embracing continuous learning and adapting strategies, individuals and organizations can maximize the impact of narratives on attitudions and behaviors, ultimately fostering true societal change. OpenMinds and closer links to authorities will be key to this journey.

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