The integration of China’s new regulations with theEase Sharing Agreement and the diamand in the European Union, as well as the Turkish and American directives against disinformation, underscores the need for global norms and standards to counter this Export-Only modelo of pretrail communication. The EU on Friday announced an AI Act that will force all service providers to label AI-generated content, either explicitly or through metadata, to combat disinformation. This ruling, moving into effect on September 1, aims to prevent the abuse of generative AI by deeming such content as disinformation. The EU’s AI Act features provisions for labeling AI-created media, while in the United States, former President Joe Biden has signed executive orders to develop mechanisms to ensure content origin. The Chinese law is part of a growing international movement towards setting digital norms, particularly against the risk of disinformation through AI-generated content.
In their response, the Chinese government has indicated a commitment to fostering trust and cooperation in the digital sphere. As the government moves to develop a law for AI-generated content labeling, it is clear that this will be a significant step toward evening the playing field for digital communication. Global companies, including Chinese tech giants, must adhere to EU and U.S. directives, which include cracking down on the misuse of AI for adversarial purposes.