Imagine a tight-knit community, where everyone genuinely looks out for each other, and struggles are met with collective strength and purpose. That’s the feeling the TUC Cymru (the Trades Union Congress in Wales) believes Wales is capable of, and frankly, at its best when it embodies. They’ve seen it firsthand throughout their long and proud history: when people put their differences aside and rally together, amazing things happen. Think about it – who do you thank for paid holidays, workplaces that aren’t dangerous, school meals funded by the government, or ensuring our care homes stay open for our loved ones? Often, it’s been the tireless work of united trade unionists, pushing for a better, fairer world for everyone.
But the TUC Cymru recognizes that this powerful idea of unity might not always be top of mind for everyone in Wales. Do our friends, colleagues, and family truly grasp how much stronger we are when we act as one? This question, more than anything, sparked the creation of their “United Cymru” campaign two months ago. It wasn’t just a political maneuver; it was a heartfelt invitation to ordinary people across Wales to dream big and share their vision for the kind of Wales they want to live in – a Wales built on shared values and mutual support. This conversation, they knew, was critical, especially at a time when division seemed to be creeping into Welsh communities and workplaces, and the internet was becoming a breeding ground for misleading information. It felt like the perfect antidote to the rising tide of negativity.
The response to “United Cymru” has been nothing short of inspiring. In just eight short weeks leading up to the recent election, the campaign, alongside efforts to encourage people to vote, managed to connect with over 380,000 individuals – a phenomenal reach. Suddenly, communities were vibrant with colorful posters proudly declaring a rejection of hate and division. Stickers popped up everywhere, celebrating diversity, and online, short films were shared, brimming with messages of hope. It wasn’t just about spreading a message; it was about empowering people. Trade unionists and progressive campaigners found themselves having deeper, more meaningful conversations about politics, the core values of trade unions, and how, by working together, they could genuinely build a Wales that worked for every single person. The most powerful impact, however, wasn’t just in the numbers, but in those countless individual conversations in workplaces and community centers. It was in those moments that the TUC Cymru truly felt the pulse of a hopeful future, still beating strong and clear in the hearts of the Welsh people.
Despite Wales having elected a progressive government, the TUC Cymru knows the work isn’t over. The fight for truth and connection continues in our workplaces, communities, and especially online. They hear regularly from their representatives about the relentless spread of false narratives – often concerning critical issues like net-zero policies, immigration, and even women’s safety at work. And it’s not just a niche problem; the Alan Turing Institute reports that over 90% of the UK population encounters misinformation online. This stark reality means the “United Cymru” campaign isn’t just a fleeting initiative; it’s a long-term commitment. TUC Cymru is doubling down on its efforts, offering training and support through mailing lists and WhatsApp groups to help trade union representatives and activists navigate these tough conversations with colleagues, friends, and family. They’re also actively working to get more individual activists deeply involved in the trade union movement, nurturing the next generation of changemakers.
Collaboration is key, and TUC Cymru is committed to strengthening bonds with its affiliated unions. This means connecting branches and members more closely, equipping them to identify and actively counter the rise of far-right narratives and misinformation. They see these challenges not just as problems to be solved, but as opportunities to galvanize and organize, to bring people together under a banner of truth and solidarity. On the digital front, their campaigning will continue, showcasing positive stories and demonstrating how collective strength can truly build a Wales that benefits everyone. Beyond these grassroots efforts, TUC Cymru also remains dedicated to ensuring the voices of working people are heard loud and clear within the government. They eagerly anticipate working constructively with the incoming Welsh government and the Senedd (Welsh Parliament) to embed “Fair Work” principles across the country and to build upon the strong partnerships they’ve already helped to establish. They firmly believe that people deserve a government that delivers for them, and they are ready to roll up their sleeves and collaborate to make that a reality.
This week, the Welsh trade union movement is gathering in Llandudno for TUC Cymru’s biennial congress, a crucial moment where they will chart their course for the next two years. Whatever decisions emerge from these discussions, one thing remains absolutely clear and unwavering: their commitment to the future of Wales, extending far beyond 2026. Their primary goals are to expand their movement, fostering even deeper solidarity among unions, and ultimately, to build a Wales that truly works for everyone. And as Julie Cook and Linsey Imms, the acting general secretaries of TUC Cymru, emphasize, they will achieve this, as they always have, in unity and in solidarity – a powerful reminder that when we stand together, anything is possible. If you’re inspired to be a part of this movement, you can join the “United Cymru” campaign and order your own posters and stickers from unitedcymru.tuc.org.uk. It’s an invitation to be part of something bigger, to lend your voice to a chorus demanding a better, more united Wales.