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Top NRL club’s fans targeted with social media…

News RoomBy News RoomMarch 26, 2026Updated:March 26, 20265 Mins Read
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The roaring success of the Penrith Panthers this NRL season, perched comfortably in second place after three stellar wins, has unfortunately become a breeding ground for something far less savory: internet fakery. A shadowy online entity, operating under the guise of ‘Black Cat League News’ on Facebook, is shamelessly exploiting the team’s popularity. They’re not just creating a few harmless tall tales; they’re meticulously crafting deceptive posts, weaving together real images and snippets from old news to lure unsuspecting fans. Each sensational story comes with a sinister catch – a link buried in the comments that whisks readers away to suspicious websites, overflowing with ads and even more fabricated content. It’s a digital labyrinth designed to profit from clicks, and the Panthers, their loyal supporters, and even their star players are caught in the crosshairs.

One of the most audacious deceptions involves a post claiming the Panthers family is in mourning over the tragic death of a local firefighter and devoted fan. The narrative tugs at the heartstrings, detailing a 32-year-old hero who supposedly perished battling a blaze in Western Sydney. It’s all a cruel sham. A quick reverse image search shatters the illusion, revealing the man in the photo to be Michael Altman, a brave 32-year-old Chicago firefighter who tragically lost his life battling a fire in the US. This heart-wrenching image, originally published in reputable American news outlets like the Chicago Tribune, has been callously reappropriated to create a fake narrative for the Panthers community. The perpetrators exploit genuine grief for their own nefarious purposes, manipulating emotions to drive traffic to their ad-laden domains.

Another deeply upsetting fabrication targets the vulnerable, claiming Penrith coach Ivan Cleary visited a seven-year-old girl with terminal brain cancer, fulfilling her “last wish.” The accompanying images show a child in a hospital bed, a poignant scene designed to evoke profound sympathy. Yet, like the firefighter story, this too is a complete fabrication. There are no credible reports of Coach Cleary making such a visit. The images, upon investigation, reveal the true subject: Branson Blevins, an 11-year-old boy from Alabama who courageously battled leukaemia. This heartless exploitation of a child’s illness, twisting their personal struggle into a manufactured celebrity encounter, demonstrates the sheer depths of callousness these disinformation merchants possess. It’s a stark reminder that they will stop at nothing, even weaponizing genuine human suffering, to achieve their click-driven goals.

Nathan Cleary, the Panthers’ celebrated halfback, often finds himself at the center of these fabricated narratives. One such post grandiosely claims he generously tipped a 24-year-old waitress named Lily with a whopping $900. The post even includes compelling visual evidence: photos of the waitress and a receipt proudly displaying the hefty tip. However, yet again, a simple fact-check unravels the lie. Both images are lifted directly from a 2016 Insider Edition article, depicting a heartwarming story about a pregnant waitress in Phoenix, Arizona, who genuinely received a $900 tip. The ‘Black Cat League News’ merely pilfered this real-life act of kindness and falsely attributed it to Cleary, trading on his good name for their own illicit gains. It’s a cynical manipulation of genuine generosity, repackaged for a quick buck.

The fabricators didn’t stop there with Cleary. Another elaborate tale attempts to convince readers that he bought back his childhood home and transformed it into a $3.2 million support center for women and children. A noble endeavor, indeed, if only it were true. A reverse image search exposes the truth: the opulent mansion depicted in the post is not Cleary’s childhood abode, nor is it even in Australia. It’s the extravagant Oklahoma mansion belonging to American music superstars Blake Shelton and Gwen Stefani, as featured in a New York Post article. The only authentic image used in this particular charade is of Cleary with a mother and baby, taken during a genuine Panthers Christmas visit to Nepean Hospital, a heartwarming event originally shared by the club itself. These merchants of misinformation constantly mix fragments of truth with overwhelming swathes of fiction to make their lies appear more plausible, blurring the lines of reality and making it harder for casual readers to discern the truth.

The latest frontier for these disinformation peddlers is the use of AI-generated imagery, adding a new layer of sophistication and deceit to their schemes. One such post features startlingly realistic images of Cleary alongside Matildas striker Mary Fowler, whom the post falsely labels as his “wife.” The accompanying narrative claims they were embarrassingly asked to leave a luxury jewellery store for daring to wear casual clothing. While Cleary and Fowler are indeed in a relationship, the marriage claim is a blatant lie. The crucial giveaway, however, lies in the images themselves. A website linked in the comments itself features a logo in the corner, indicating the images were created using Google’s Gemini AI tool. Furthermore, a keen eye reveals a telling inconsistency: the sales assistant in the AI-generated photos inexplicably appears in different outfits when Cleary and Fowler are supposedly being asked to leave versus when they are shown exiting the store. This subtle yet significant detail confirms the artificial nature of these images, highlighting the lengths to which these disinformation merchants will go to craft their elaborate falsehoods, blurring the lines between reality and algorithmically generated fiction.

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