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Online ‘celeb-bait’ to be tackled by facial recongition tech – Jess Kelly

News RoomBy News RoomApril 29, 2025Updated:April 29, 20253 Mins Read
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Meta’s New Service Targets Public Figures with Fake News Ads
Meta, the smartphone company, has introduced a new service to protect public figures, particularly politicians and celebrities, from fake news ads. Common examples of such ads include those promoting cryptography or vitamin supplements, which often contain false claims. Meta’s new initiative involves using facial recognition technology to detect and prevent these scams from happening. A previously quoted tech correspondant, Jess Kelly, emphasized this approach, highlighting how Meta might block images from being published online if they contain problematic content. However,Meta claims that the issue arises from attackers, not Meta itself, rather than targeting its employees. Despite this, the effectiveness of such prevention methods is still in question, as many can go undetected.

Jess Kelly Supports Meta’s Observation on Fake News Ads
Jess Kelly, a former Correspondent on Star TV in Ireland, shared quotes from senior politicians like Micheál Martin and Jack Chambers, revealing that these individuals have been noticing the use of fake news ads on social media. Kelly attributed this observation to Meta’s use of facial recognition technology to combat online scams. This suggests that Meta is not solely responsible for the phenomenon but also inadvertently influences how stories are perceived. Kelly’s comments indicate a growing recognition among some citizens that fake news often undermines social trust, leading to greater scrutiny and awareness of such tactics.

Examples of Essay Ads and the Controversial Nature
Meta has claimed that one of the BBC’s authorities released a high-profile essay ad from a political figure, which caused shockwaves of concern. This essay-promising climate change research led to widespread media attention. However, the claim that these ads are "fake" has been met with skepticism, as the content often relies on inaccurate information. Critics argue that while some readers may have had genuine intentions, others saw the stories as disbetweening and disrespectful, contributing to the campaign against fake news. The controversy around these ads highlights the uphill battle Meta must continue to overcome to maintain public trust and expose these scams.

The Role of Euclidean Regulations inDOGting Adscams
Despite Meta’s claims that facial recognition technology is a potential solution, experts warn that this approach poses regulatory challenges. Meta has suggested that EU regulations must become stricter to ensure the widespread deployment of facial recognition tools. If regulations are slow to enforce, Meta risked becoming a faceless force again, perpetuating its image as a mechanism to protect its own employees. The EU’s reaction to the controversy about fake news ads continues to unfold, with some entities pushing for stricter certifications and others pushing for more transparency in data collection practices. The situation underscores the complex interplay between corporate innovation and public institutions in addressing social challenges.

A Global Audit of Ad Scams and the Impact on Public Trust
Meta’s new service has been met with skepticism from many, particularly policymakers and the general public. While some argue that it serves a legitimate purpose and protects the brand from counterfeit claims, others vo下滑, declaring these ads "fake news on steroids" and質量 producing a maniac. The situation has led to calls for global oversight, with some countries already deciding to ban online ads that promote political figures or celebrities. The impact of such bans is likely to beosphere-wide, potentially depriving millions of public funds and eroding public trust in media organizations. The scramble for public figure-friendly ads is a complex issue involving both corporate and political interests, and its resolution will likely require a swift and coordinated effort.

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