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‘False solutions’ undermine climate goals at Shein, Lululemon

News RoomBy News RoomJune 26, 2025Updated:June 27, 20252 Mins Read
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Summarizing the Fashion Industry’s Carbon Transition Efforts

In 2025, five major fashion brands have made strides toward satisfying international climate goals, specifically focusing on reducing carbon emissions in line with the Paris Agreement. This report, part of the Annualpring Climate Responsibility Monitor by nonprofits NewClimate Institute and Carbon Market Watch, highlights that while some brands have achieved their emission reduction targets, issues remain.

Current Progress and Challenges

Confirmed targets for energy intensification and reducing emissions are set for 2030, achieved by brands through partnerships with Supply Chain Transparency долженers (SCT). These includes aligning with ESG (Environmental, Social, and Governance) frameworks and striving for decarbonization of supply chains. However, SHEIN’s ambitious 25% reduction target using 2030 could lead to emissions doubling compared to 2021, potentially causing public panic. This underscores the need for transparency and accountability.

The report emphasizes that H&M and Inditex have improved their emission integrity, with H&M rankings above Inditex last year. Hermine’s emissions continued to decrease, but Inditex has not. Meanwhile, SHEIN’s emissions have plateaued, while Lululemon’s have increasingly increased significantly, raising concerns about reliability and sustainability.

Promising Solutions and Roadblocks

H&M is working on electrification using low-temperature technologies as a sustainable solution. Equity with biomill[h] is explored, with H&M collaborating with suppliers to minimize adverse impacts. However, biomills often present risks of deforestation and_nservation, a problem that cannot be easily avoided.

The report calls for global agreements and regulatory bodies to mandate electricity production volume reporting and reduction targets. Additionally, it warns against the destruction of unsold inventory, as this could reduce upstream efforts and drive production beyond sustainable standards.

The Weight of Concerns

Key players like SHEIN and Lulule莫Tabs are competing for attention due to their inconsistent progress. SHEIN is moderate with a significant revenue share, while Lululemo is pushing fast fashion as a sustainable choice. Their strategies must address production upstream and reduce inventory destruction.

The Monitor’s findings call for an emphasis on transparency, consumption transparency, and affordable, reliable, and efficient alternatives. These factors are essential for ensuring eco-friendliness and affordability in the fast fashion sector.

Conclusion

While progress is occurring, challenges persist. From increased public concerns and regulatory pressures to unresolved issues with biomills and production-blocking actions, the fashion industry must continue making strides in carbon reduction and sustainability.

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