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Disinformation

Under scanner: Human rights fronts on ISI’s payroll take shape in new Kashmir disinformation push

News RoomBy News RoomMarch 23, 20266 Mins Read
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Keeping a Watchful Eye: The Shifting Sands of Conflict in Jammu and Kashmir

Imagine a quiet town, picturesque mountains, and a community yearning for peace and opportunity. For years, Jammu and Kashmir (J&K) has been at the heart of a complex and often tragic narrative, a place where geopolitical tensions and local aspirations intertwine. Lately, however, a new layer is being added to this already intricate story. Our intelligence agencies, the unsung guardians of national security, are noticing a subtle yet significant shift in how some individuals are trying to shape perceptions about J&K. It’s no longer just about overt acts of violence, but about winning hearts and minds, or rather, manipulating them. They’re seeing people, some with past connections to separatist movements, attempting to create what look like legitimate human rights groups. But beneath the surface, there’s a worry that these groups are being set up to do more than just advocate for human rights; they’re suspected of being tools to craft a misleading narrative against India, especially concerning the Indian security forces. Think of it like a carefully orchestrated propaganda campaign, designed to paint a particular picture on the world stage, even if that picture isn’t entirely accurate. This isn’t just a casual observation; it’s a serious concern, as intelligence officials are keeping a close watch on these activities, understanding the power of narratives in today’s interconnected world.

What’s particularly striking about this new approach is its intended target and method. These fledgling human rights groups, according to intelligence sources, aren’t focused on genuine, verifiable issues. Instead, the suspicion is that they’ll be churning out statistics that don’t quite add up, aiming to portray the Indian armed forces as aggressors in J&K. This comes at a time when, ironically, actual violence in the region has seen a dramatic decrease, with some months even passing without a single reported incident. It’s almost as if, with the traditional methods of instigating unrest becoming less effective, a new front is being opened – a war of information. The intelligence bureau is particularly concerned that these fabricated statistics will be used as ammunition on international platforms, tarnishing India’s image and undermining its efforts to bring peace and development to the region. And it doesn’t stop there. There’s even a caution that these groups might launch their own magazines, spreading their distorted version of events, further muddying the waters with misinformation. It’s a classic strategy: if you can’t win on the ground, try to win the narrative.

The digital realm has become a powerful amplifier for these new tactics. We’ve observed a noticeable surge in online conferences and webinars, often involving international participants, where certain locals from Kashmir are speaking out against the Indian establishment. These individuals, whether wittingly or unwittingly, are being used to push a particular agenda: that the abrogation of Article 370, a significant constitutional change, has silenced Kashmiri voices and led to widespread human rights violations. They’re effectively trying to create a narrative that suggests an oppressive environment, even as the government highlights progress and development. This is a stark departure from the old playbook, which often involved instigating street violence, like the stone-pelting incidents that were once a frequent sight after Friday prayers. Those dramatic, visible protests have largely subsided, indicating a shift in strategy by those who seek to destabilize the region. This new approach is more insidious, leveraging the reach of the internet to spread a message far and wide, making it harder to discern truth from fabrication.

One of the most encouraging shifts in the region has been the successful pivot towards growth and opportunity. For too long, the narrative around Kashmir was dominated by conflict and unrest. However, the government has been actively working to change this perception, convincing the youth of Kashmir that their future lies in tourism, not terrorism. This simple yet profound shift in focus has been remarkably effective. The results are tangible and inspiring: tourism has blossomed into a vital economic pillar, now contributing a significant 7% to the Gross State Domestic Product (GSDP), with an estimated economic value of Rs 18,550 crore. Just last year, a record-breaking 2.35 crore tourists visited J&K, a testament to the region’s renewed appeal and a clear signal that peace is indeed taking root. This burgeoning sector now supports an incredible 5 lakh livelihoods, providing opportunities and hope for countless families. It’s a powerful counter-narrative to the one being pushed by those who wish to see J&K in turmoil – a story of resilience, economic vibrancy, and a community eager to embrace a brighter future.

Despite these positive developments, the challenges persist. Even with the undeniable boom in tourism, there are still forces working against it. Take, for instance, the Pahalgam attack, which intelligence sources attribute to the ISI and Pakistan Army. Their calculated intention was clear: to cripple the thriving tourism industry and potentially draw India into a larger conflict. While such incidents cause temporary setbacks and heartache, the remarkable resilience of the people and the industry ensures a quick rebound. This demonstrates a deep-seated determination to protect the progress made. More broadly, since 2016, there has been a dramatic decline in terror incidents, and what truly frustrates the ISI the most is the significant drop in local recruitment into terror groups. The numbers speak volumes: in 2019, 143 locals joined terror groups, a figure that plummeted to a mere 7 in 2024. This drastic reduction signals that hardcore terrorism has lost its allure and support among the local population. Recognizing this shift, the ISI is now reportedly investing heavily in “soft terror,” a strategy that heavily relies on disinformation campaigns rather than direct violence, highlighting their adaptability and determination to continue their disruptive efforts through new means.

The future of this “soft terror” campaign concerns intelligence agencies due to its potential for widespread manipulation. Officials are warning that these so-called human rights groups won’t just fudge data; they are expected to extensively utilize advanced technologies like deep fake videos and Artificial Intelligence (AI) generated content. This means we could see highly realistic, but entirely fabricated, videos depicting atrocities or human rights violations, alongside AI-generated images designed to provoke outrage and spread false narratives. Imagine a video that looks incredibly real, showing something horrific that never actually happened – that’s the kind of threat we’re talking about. The ISI has reportedly identified several individuals for this project, many of whom have prior associations with separatist groups or even supported banned outfits like The Resistance Front, an offshoot of Lashkar-e-Tayiba. These individuals are being tasked with identifying locals in every corner of J&K to form smaller groups, whose mission will be to spread false narratives. The overarching goal remains clear, according to officials: to internationalize the Jammu and Kashmir issue and portray Indian agencies and the government in a negative light on the global stage. It’s a battle for truth and perception, and a constant reminder of the ever-evolving nature of conflict in our modern world.

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