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Strengthening Cybersecurity and Digital Trust in the Age of Generative AI and Disinformation: Check Point at Davos 2025

News RoomBy News RoomJanuary 18, 20254 Mins Read
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Check Point Software’s Leadership to Address Critical Cybersecurity Challenges at World Economic Forum 2025

Davos, Switzerland – Check Point Software Technologies, a global leader in cybersecurity solutions, will have a prominent presence at the World Economic Forum Annual Meeting 2025 in Davos, Switzerland, from January 20-23. Rupal Hollenbeck, President, and Dorit Dor, CTO, will participate in various sessions and discussions, emphasizing the crucial role of cybersecurity in an increasingly interconnected and digitized world. Their contributions will focus on democratizing cybersecurity, navigating disinformation, and strengthening digital trust in the face of evolving threats.

Hollenbeck’s participation underscores Check Point’s commitment to equitable access to cybersecurity. In the session "Democratizing Cybersecurity," she will address the growing disparity in cybersecurity capabilities and advocate for a "secure-by-design" standard across the supply chain. This is particularly relevant given the escalating threat landscape, with a 44% increase in cyberattacks in 2024 as highlighted in Check Point’s 2025 Security Report. Hollenbeck will also join a panel discussion on "Navigating Disinformation, Division, and Equality Moonshot," hosted by the World Woman Foundation. This discussion will explore the role of women in fostering unity and equity amid turbulent times shaped by misinformation and societal divisions. The panel will feature prominent figures such as Helle Thorning-Schmidt, former Prime Minister of Denmark, and Angie Gifford, VP, EMEA at Meta, further amplifying the importance of this conversation.

Dor, on the other hand, will bring her technical expertise to the forefront, leading discussions on the practical aspects of building a secure digital future. She will co-host the WEF Cybersecurity Breakfast, engaging with security leaders from Salesforce, PayPal, Europol, the University of Oxford, and other private sector organizations. This high-level gathering will delve into cybersecurity’s foundational role in supporting global innovation and safeguarding critical infrastructure. Dor’s contributions will extend to a Mastercard-hosted roundtable on "Advancing Digital Trust: The Role of Cybersecurity in Emerging Markets," where she will address the unique challenges faced by these rapidly developing economies, including cybercrime, inconsistent standards, and the need for capacity building. She will also participate in the Women Inspiring Network’s Power Lunch, joining a panel discussion on "Pioneering AI with Passion and Purpose," exploring the ethical and responsible development of artificial intelligence.

The overarching theme of Check Point’s participation at WEF 2025 revolves around three core priorities for building a robust, prevention-first security posture in the coming years. First, acknowledging the growing use of AI by threat actors, Check Point emphasizes the need for AI-driven security solutions. This involves leveraging AI to accelerate threat detection and response, automate security processes, and proactively mitigate threats before they can be exploited. The increasing sophistication of attacks, including AI-powered influence campaigns targeting elections and attacks on critical sectors like healthcare and education, necessitates a robust and intelligent defense.

Second, Check Point highlights the importance of consolidation in cybersecurity operations. Managing security through multiple disparate tools creates inefficiencies and vulnerabilities, leaving organizations exposed to blind spots. A consolidated platform approach, on the other hand, enhances visibility, improves interoperability, and lays the foundation for deploying next-generation AI-powered security tools. This integrated approach is crucial for effectively combating the complex and evolving threat landscape.

Finally, Check Point emphasizes the need for organizations to anticipate and adapt to evolving cyber regulations. With governments worldwide introducing stricter guidelines on data protection, incident reporting, and ransomware response, organizations must prioritize proactive security measures. A prevention-first approach not only strengthens cybersecurity posture but also prepares organizations for compliance with emerging regulations and evolving cyber insurance requirements. This forward-looking strategy is essential for navigating the increasingly regulated cybersecurity landscape.

Check Point’s active involvement in the WEF Global Future Council further demonstrates its commitment to shaping the future of cybersecurity. As a member of this influential body, Check Point contributes to critical discussions on cybersecurity challenges, provides expert insights, and collaborates with global leaders to develop effective solutions. This ongoing engagement underscores Check Point’s dedication to advancing cybersecurity practices and fostering a more secure digital world.

The participation of Hollenbeck and Dor at WEF 2025 signifies Check Point’s leadership in addressing the pressing cybersecurity challenges facing businesses, governments, and individuals globally. Their insights and contributions to the forum’s discussions will underscore the importance of prioritizing cybersecurity as a fundamental pillar of innovation, economic growth, and societal well-being. In an increasingly interconnected world, robust cybersecurity is no longer a luxury but a necessity for ensuring a secure and sustainable future. Check Point’s proactive approach, focusing on AI-driven security, consolidation, and regulatory preparedness, offers a roadmap for navigating the complex threat landscape and building a more resilient digital world.

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