In a world teeming with complexities and shifting narratives, a gathering of brilliant minds descended upon Istanbul for the Stratcom Summit 26. Imagine a bustling hub, a melting pot of politicians, diplomats, experts, and media representatives from over 40 countries, all united by a common purpose: to dissect and understand the disruptive forces at play in our international system. It was a two-day intellectual feast, a space for dialogue and the relentless pursuit of truth in a landscape often obscured by misinformation. Among the distinguished guests, Bulgaria proudly sent its caretaker Ministers of Foreign Affairs, Nadezhda Neynski, and Culture, Nayden Todorov, ready to contribute their insights to the lively discussions.
The opening remarks by Professor Burhanettin Duran, the formidable Head of the Communications Directorate of the Presidency of the Republic of Turkiye, set the tone. He painted a vivid picture of the summit’s core theme: “Disruption of the International System: Crises, Narratives and the Search for Order.” It wasn’t just about the technicalities of strategic communication; it was about grappling with the multifaceted crises that plague our world and the narratives that, like insidious weeds, entrench and exacerbate them. Professor Duran’s passionate plea resonated deeply: he urged the international community, indeed all stakeholders, to rise as one, to champion the truth, and to adopt a proactive, conscious stance against the insidious spread of disinformation. He didn’t shy away from uncomfortable truths, highlighting how regional destabilization only fuels existing insecurities, making the future a perpetual enigma. He pointed to the devastating conflict in Gaza, a stark example where, as he eloquently put it, “international law is silent, conceals the truth, masks aggression and creates one-sided narratives.” It was a powerful call to arms for clarity and integrity.
Then, a sobering voice emerged, that of Turkish President Recep Tayyip Erdogan, who delivered a video address that cut to the heart of the matter. He spoke of an international system teetering on the brink, experiencing a profound crisis of legitimacy across almost every domain imaginable. The very foundations upon which our global order rests – its institutions, its rules, its cherished values – are, he lamented, losing their efficacy with each passing day. We are, he conveyed, traversing a treacherous period, where the relentless pursuit of power has infiltrated every facet of our existence, from energy to technology to trade. He painted a grim picture of a world where dialogue is replaced by the roar of weapons, where genocides, wars, and crises escalate with terrifying speed. His message was clear, urgent, and deeply human: “Ending the tragedies that break our hearts, such as the one in Gaza, and restoring peace, tranquility and stability in our region and throughout the world is more important than ever.” President Erdogan made an unwavering commitment: Turkiye, he declared, would remain steadfast in its principled, unwavering, and peace-oriented approach, anchored in humanitarian values and justice. It would, he vowed, mobilize every available resource to rekindle peace and security, not just within its immediate vicinity but across the entire globe.
Adding to this chorus of strong voices, Turkish Vice President Cevdet Yilmaz, in his stirring opening speech, illuminated the guiding principles of Turkiye’s foreign policy and strategic communication. It was, he explained, fundamentally about recognizing the inherent limitations of our current international system and, crucially, making the pursuit of a more just and inclusive global order a permanent, non-negotiable element of the global agenda. His words resonated with a sense of purpose and genuine desire for a better tomorrow. During a well-deserved break, a BTA correspondent seized the opportunity to ask the Vice President about the Bulgarian presence at the forum. His response was heartwarming and underscored the spirit of camaraderie that permeates such international gatherings: “For us, Bulgaria is a friendly, neighbouring and allied country and its representatives are always welcome here.” It was a simple yet powerful affirmation of shared bonds and mutual respect.
The sheer breadth of topics explored during the six dynamic panels on Friday was nothing short of impressive. Imagine discussions that seamlessly transitioned from the intricate world of strategic communication to the evolving landscape of diplomacy’s future. From the exciting yet challenging realm of artificial intelligence and its impact on global public opinion to the subtle art of soft power and the urgent need for effective crisis management – every corner of the contemporary geopolitical landscape was meticulously examined. The panels featured an eclectic mix of influential figures, including representatives from the Turkish government, the esteemed President of the Defense Industry Agency, Haluk Gorgun, the charismatic Secretary General of the International Organization of Turkic Culture, Sultan Raev, the insightful Baroness Fiona Hodgson from the UK’s House of Lords, and Ismet Fatih Cancar, a key Advisor to the Presidency of Bosnia and Herzegovina, among many other notable voices. This diverse assembly of perspectives ensured a rich and multi-layered dialogue, pushing the boundaries of conventional thinking.
As the summit moved into its second day, the anticipation was palpable. Ministers Nadezhda Neynski and Nayden Todorov were poised to join the fray, with the discussions set to be opened by the distinguished Turkish Foreign Minister Hakan Fidan, adding another layer of gravitas to the proceedings. The presence of Professor Ibrahim Kalin, the eminent head of the Turkish National Intelligence Organization, further underscored the significance and strategic depth of the forum. Minister Neynski had a busy schedule, including crucial meetings with Turkish Foreign Minister Hakan Fidan and Professor Burhanettin Duran. Meanwhile, Minister Todorov was set to lend his expertise as a lecturer in a particularly intriguing panel titled “Rethinking Soft Power: Influence and Limits in the Face of Global Disruption.” This discussion promised to be a fascinating exploration, delving into the intricate interplay between culture, influence, public visibility, and strategic communications, all within the tumultuous backdrop of global transformations. The Stratcom platform itself, an brainchild of the Communications Directorate of the Presidency of the Republic of Turkiye since 2021, is a beacon of hope and a testament to the power of deliberate communication. It’s dedicated to harnessing communication processes, messages, and actions to achieve specific, long-term objectives in critical areas like state policy, defense, and international relations. Its core mission is to build unwavering public trust, to bravely confront disinformation, and to deftly manage crises that threaten to destabilize our world. It’s a vibrant nexus where politicians, academics, media specialists, and communications experts converge, a space for shared learning and collaborative problem-solving. Over the years, these forums have attracted thousands of participants and speakers from over 50 countries, tackling a diverse array of topics, from crisis communication and combating disinformation to public diplomacy, the transformative power of new technologies, intelligent media planning, and the essential new media skills required in our rapidly evolving digital age. The Stratcom forums have, in essence, blossomed into a reliable and invaluable platform for fostering international dialogue and facilitating the crucial exchange of experience, building bridges of understanding in an increasingly interconnected and complex world.

