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State communication in an era of disinformation

News RoomBy News RoomOctober 21, 20269 Mins Read
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By the time the first plumes of smoke rose over the streets of Johannesburg, the damage had already been done—not just to shop fronts and cars, but to the fragile trust that holds a society together. What began as a routine internal circular from the Department of Home Affairs, a memo meant to guide managers preparing to comply with a Constitutional Court judgment on asylum seekers, became something else entirely once it leaked into the public domain. The document did not say that South Africa’s borders were open. It did not say that every foreign national in the world had suddenly been handed a free pass to taxpayer-funded services. But in the feverish world of social media, the truth did not stand a chance. Within hours, WhatsApp groups were ablaze with warnings that the court had “opened the gates.” Facebook pages run by anti-immigrant activists spun the memo into a conspiracy. And in the volatile provinces of Gauteng and KwaZulu-Natal, where unemployment and frustration run deep, people who already felt ignored by their own government took to the streets. They did not march with pamphlets or polite demands. They marched with anger. Some went to Constitution Hill, the symbolic heart of South African democracy, and threatened to storm the building. Others looted shops said to belong to foreign nationals. Cars were set alight. It was a moment of national chaos, and at the centre of it all was not a policy failure, but a communications failure—a government that had simply stopped knowing how to speak to its own people, and had left the microphone open for the loudest and most dangerous voices in the room.

To understand why a single judicial ruling could light such a fire, one has to step back to the months before. In July, the Constitutional Court issued a judgment clarifying how asylum seekers should be treated by the Department of Home Affairs while their applications for refugee status were still pending. The ruling was not a grand declaration of open borders. It was a legal clarification—a reminder that people who come to South Africa fleeing persecution have the right to be treated fairly and to have their cases processed according to the law. It was a judgment about process, not about throwing the doors wide open. But it landed in the middle of a storm. For twenty-one months, a new anti-immigrant movement called March and March had been leading protests across the country, tapping into a deep well of anger among South Africans who feel squeezed by poverty, inequality and a crumbling public service. The movement’s message was simple and powerful: foreigners are taking our jobs, our houses, our hospitals, our schools. It did not matter that the evidence was shaky. It did not matter that many immigrants run businesses, pay taxes and create employment in communities that the state has long abandoned. In the politics of fear, complexity is the first casualty. And so when the court judgment was followed by that leaked circular, the anti-immigrant lobbyists found exactly what they had been waiting for: a piece of official paper they could twist into a story of national betrayal. They did not have to prove that the borders were open. They just had to say it loudly, repeat it often, and watch the algorithms do the rest.

The explosion came swiftly, and it was merciless. In KwaZulu-Natal, where March and March has its strongest roots, protesters blocked roads and threatened to disrupt the MTN8 final between Orlando Pirates and Mamelodi Sundowns, a major football occasion that should have been a moment of shared joy. In Durban, the atmosphere was so tense that the provincial premier, Thami Ntuli, made a panicked request for soldiers to be deployed. The army moved in, and the soldiers remained stationed in the province long after the match was over. In Gauteng, the mob that converged on Constitution Hill was not a peaceful delegation. They came with threats, convinced that the court had betrayed the country. Along the way, they attacked the livelihoods of people whose only crime was being born elsewhere. Shops that had served their neighbourhoods for years were ransacked. Goods were dragged into the streets and burned. A wave of fear swept through migrant communities—not just the undocumented, but also the lawful, the long-term residents, the people who had made South Africa their home and contributed to its economy. For them, the message was unmistakable: no piece of paper, no court order, no legal status could protect you when the mob decides you are an outsider. And the South African state, the entity responsible for their safety, seemed frozen. It was not that there were no institutions or laws. It was that the government had lost the ability to communicate clearly, quickly and credibly—and in that void, every rumour became true, every fear became rational, and every foreigner became the enemy.

The official response, when it finally arrived on October 11, felt less like leadership and more like damage control. The inter-ministerial committee on migration called a press conference to address the violent protests and to outline the government’s plan to implement the court’s order. The ministers spoke of legal clarity, of a panel of Gauteng High Court judges that would soon hear submissions on the administrative implications of the judgment. They explained, carefully and correctly, that the government was bound by law to comply with the Constitutional Court, and that failing to do so would place it in contempt of court. They pleaded for calm. They asked for patience. They tried to reassure South Africans that the court order would not open the floodgates, and that the government was listening to their concerns. It was, by any measure, a reasonable performance. But it was also too little, too late. In an era of misinformation and disinformation, a press conference held days after the violence began is not a solution; it is an admission of failure. By the time the ministers spoke, the damage had already been done. The rumour had already travelled faster than the truth. The soldiers were already on the streets. The shops were already burned. And the government, which should have been the first voice explaining the judgment and its limits, was left to chase a story that had long since spun out of control. The press conference was a fire extinguisher thrown into a forest that had already burned down.

The deeper problem is not that the ministers chose the wrong words, or that the press conference was scheduled too late. The problem is that the machinery of government communication in South Africa has been broken for years. The Government Communications and Information System, or GCIS, is supposed to be the nerve centre of the state’s message—the institution that ensures all government departments speak in one coherent voice, respond to lies quickly, and put ordinary people at the centre of the national conversation. Once, under leaders like Joel Netshitenzhe, it had the authority, the intellectual muscle and the trust of the executive to do exactly that. But those days are gone. Since Netshitenzhe’s departure, GCIS has been led by a succession of executives who have been, to put it bluntly, lightweight. They have not had the ear of the power they were meant to serve. They have not been able to co-create messaging with departments, or to challenge the silos that produce conflicting statements. Instead, GCIS has become a passive channel, an amplifier of departmental announcements, a microphone rather than a brain. It has suffered from chronic vacancies and, more importantly, from a kind of institutional timidity. When the Home Affairs circular leaked, GCIS should have been the first line of defence—explaining what the circular meant, contextualising the court judgment, and countering the lies before they reached critical mass. Instead, it was caught napping. The anti-immigrant lobbyists, unburdened by facts or protocols, did what an agile communications machine does: they seized the moment, defined the story, and set the streets on fire. Meanwhile, the official communicators of the state were nowhere to be found.

If there is a lesson in all of this, it is that a government cannot govern if it cannot communicate. It is not enough to have the right policies, or even the right court orders. In a deeply unequal country like South Africa, where many citizens feel voiceless and invisible, the state must be present in the spaces where stories are told, where fears are formed, and where anger is fed. It must understand that a leaked memo can be reframed in minutes, not days. It must speak not only with legal jargon, but with empathy and clarity—acknowledging the genuine anxieties of South Africans while refusing to sacrifice the rights of migrants on the altar of political convenience. Complying with the Constitutional Court judgment will certainly require resources. Home Affairs will need more staff, better systems, and new processes to handle asylum applications fairly and efficiently. But no amount of administrative reform can fix a crisis of trust. The government must rebuild its communication system from the ground up, starting with GCIS, and fill it with people who understand that communication is not a press release, but a relationship. It must go to the communities where rumours are born, not with threats, but with honest conversations. It must listen as much as it speaks. And it must learn, urgently, that in an age of lies, the truth is not a luxury—it is the only thing that can keep a country from burning. The next leak is already out there. The next rumour is already spreading. The only question is whether South Africa’s leaders will finally learn to speak before the fire starts, and not merely to watch it from afar.

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