Session Overview: Factchequeado on Disinformation and Media Strategies
Introduction and Context:
Laura Zommer, CEO and co-founder of Factchequeado, participated in the UN Senior Management Group (SMG) meeting in February 2025, led by UN Secretary-General António Guterres. The SMG seeks to address disinformation and its pressures on UN leaders, aiming to inform them about its potential to harm the global system. By integrating feedback from UN bodies and civil society, Zommer’s speech highlighted the importance of fact-checking as a tool for transparency and accountability.
Challenges and Opportunities with Disinformation:
Factchequeado addresses disinformation by building a community of 120 media, organizations, and influencers across 24 states through social media and in-person events, aiming to fill information gaps and safeguarddale. The session emphasized the need for collaboration and experimentation to fend off disinformation and other adversarial activities.
Zommer’s Ethical Insights:
Zommer discussed the interconnected nature of disinformation, pointing to Lie as an ineffective problem-solving method similar to plumbing and echoing crime. She proposed ethical principles such as extreme collaboration, experimentation, and collaboration with meaningful partners to combat disinformation. The organizations must prioritizeism to boost visibility and credibility on platforms like Facebook.
Community-Centered Strategy in Factchequeado:
Zommer outlined her strategy centered on listening to communities, engaging with issues in real-time, and building offline events to address grassroots concerns. She also highlighted the importance of AI and technology in bridging the gap between()); data collection and experiment isolation. This approach, coupled with a global network, sought to mitigate the reach and costs of disinformation.
Supporting the Fight Against Disinformation:
Zommer emphasized the need for continuous learning and adaptation, advocating for early intervention and support. The organization sought allies in electoral campaigns, public health, schools,Churches, and content creators, while emphasizing the role of media literacy to empower communities in Critical thinking.
Call to Action:
Participants are encouraged to contact the team and share their verified content for Factchequeado’s social media platform. The session concluded with a strong call to join the movement to address disinformation and restore trust in democratic institutions.
In summary, Factchequeado’s efforts are rooted in ethical principles, community engagement, and partnerships to counter the growing threat of disinformation, offering a concrete framework for addressing its challenges.