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Israel needs Taiwan’s strategy to win the propaganda war

News RoomBy News RoomJuly 21, 20263 Mins Read
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Israel is currently facing an uphill battle in a war that is being fought not just on physical borders, but in the digital landscape. While the nation excels at traditional military and defensive technology, it is being significantly outmatched in the information war. Adversaries like Iran, Russia, and others are flooding platforms like TikTok with sophisticated propaganda, creating a massive disparity in global perception. Israel’s response, by contrast, has been fragmented—a collection of well-meaning but disjointed efforts that lack the centralized, potent voice required to combat well-funded, state-sponsored misinformation campaigns.

The concept of an “eighth front” in the conflict is increasingly accepted by leadership, referring to this battle for the truth and international support. Like a literal front, it requires strategic coordination; however, unlike a physical war, it is currently being fought without a unified commander or infrastructure. While Israel pours immense resources into tangible defenses like the Iron Dome, it fails to recognize that its narrative is being dismantled by what can be described as a “smokeless bullet”: a silent, persistent erosion of truth and public trust that leaves a population unable to distinguish reality from fabrication.

To understand how to survive this struggle, Israel should look toward Taiwan. As a small, democratic nation living in a high-threat, volatile region, Taiwan has faced daily, industrialized cyber-attacks and disinformation campaigns from China for years. They have transitioned from a reactive, volunteer-based approach to a proactive, state-backed model. Taiwan treats its information space as vital national infrastructure, just as essential as electricity or water, and organizes its societal response with a level of rigor that Israel would be wise to emulate.

The first essential lesson from the Taiwanese model is the need for institutionalization. Instead of asking individual activists and influencers to carry the mantle, the state must build a rapid-response apparatus that acts quickly and professionally to neutralize false narratives. This means moving away from the outdated concept of “hasbara”—which often feels like uncoordinated shouting—and toward a systematic, government-supported structure. By treating information security as a core pillar of national safety, Israel can ensure that when a lie is told about them, the truth is not just available, but prominently and officially defended.

Second, Israel must adopt a “playbook” mentality. Currently, the nation tends to scramble during every new crisis, relearning painful lessons from scratch as talent and focus shift once a news cycle ends. Taiwan remains prepared by maintaining pre-built threat indicators and a standing strategy refined through years of continuous pressure. By codifying its responses and maintaining a permanent, professional team dedicated to cognitive warfare, Israel could shift from perpetually reacting to the enemy’s narrative to shaping its own, regardless of the intensity of the latest news cycle.

Finally, Israel must move toward formal, intelligence-sharing partnerships with other democratic allies facing similar existential threats. Pro-authoritarian propaganda machines do not work in isolation; they run perfectly synchronized campaigns targeting various democracies at once. By joining forces with countries like Taiwan, Israel can leverage shared intelligence and counter-misinformation strategies. It is time to treat the eighth front with the same seriousness as the other seven, recognizing that, just as in traditional warfare, survival in the digital age depends on coordination, preparation, and the unwavering commitment to a unified truth.

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