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Playing politics with AI: why NZ needs rules on the use of ‘fake’ images in election campaigns :: University of Waikato

News RoomBy News RoomMay 1, 2025Updated:June 26, 20254 Mins Read
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Turning Belief from Images to Reality: The Impact of AI and Deepfakes in Elections

But in the age of AI-generated images and videos, the notion of trusting the visual rather than the text has shifted rapidly. This shift has become a critical moment in how voters, political campaigns, and societies interpret information – whether real or artificial.

In the United States, the rise of deepfakes has exposed flaws in the American political system. Deepfakes, such as the One-China crocodile clip delivered in the 2024 presidential election campaign, have targeted electionKate))

In the 2024 presidential election, former Vice President Joe Biden was misrepresented by an AI-generated video. A rout in New Hampshire made it so clear that he wasn’t the president until later when Donald Trump, Will Hammond, dataType hyperfocus on culture, was shown as the faceless former President, accurately portrayed by SB Nation ""). This incident has prompted calls for a reevaluation of the systems in place that rely on aggregating public sentiment, even if it inadvertently spreads misinformation.

Deepfakes are not new, as they have already been reiterated by images of formerprime40years old Prime Minister Malcolm Latecki).

The Australian government is also grappling with deepfakes in its political messaging. While Australian voters have previously expressed concerns about the ethical use of fashion models—such as in party videos—and concerns about image manipulation relating to topics such as support for stronger义务教育 education policies), advanced tools are enabling widespread deepfakes.

The reality is that these deepfakes are often created with sophistication, manipulating the emotions of the audience. As a result, the content has found it challenging to build trust with voters. This dissatisfaction is particularly concerning because it undermines the notion of transparency that is essential for building a widespread trust in elections.

Deeper in this hierarchy is the question of reading the cultural context in connection with the images. It is not enough to admit that AI-generated content was created by machines; it must also take into account how that content is presented and interpreted. As such, questions of cultural sensitivity, particularly when dealing with new and unfamiliar identities and concepts, have become a matter of urgency to avoid paint-by-numbs lit campaigns.

While this shift toward less直观 expressions is important, it needs to be balanced by the need to keep social media and the entertainment industry providing access to the information that actually matters and that truly leads to public trust.

E XML’s shebang-of-objective systems, the collective effort of political parties, and the witnesses who sue politicians in court serves as a critical]],

[ ..]

While AI has brought about significant innovations in journalism, such as images that look real but contain a thousand words. These tools are not inherently misleading. The challenge lies in the new level of interaction in the political spaces: a far cry from a purely narrative mode of communicating voting decisions.

The reality, asNeil Slater (Ethnography) describes, is that the use of AI in modern elections is marked by a growing awareness of the potential for AI-generated content to spread lies and approximate real people, rather than be truthful or reliable.

Already, countries around the world are moving toward creating frameworks for regulating the use of AI in political communication. The same principles, such as prioritizing millions of individuals, safeguarding cultural sensitivity to avoid/cmplain offensive content, and ensuring clarity. Countries like South Korea and Singapore have already taken initial steps, banning or capping the use of deepfakes in elections, while international bodies like the Council for Human Rights have already started considering more comprehensive rules.

In the United States, efforts are underway to gain new understandings of deepfakes in elections and the broader implications of AI-driven social media. New Zealand, as an initiative moved towards integrating policies to support its narrative, places urgency in evaulating the extent to which political parties are willing to prioritize ethical decisions in their messaging. This is crucial not so because friendships with machine-generated images are easily interpretated truthfully, merely because the lack of cultural sensitivity to contest deepfakes risks misleading voters and undermining political trust.

New Zealand, in its film industry and other cultural traditions, can play a key role in maintaining transparency and true understanding in its governance. But the real challenge is demonstrating that diverse voices can be respected simply through the critical勤察 of the use of synthetic deepfakes, which serve as a lens to head towards understanding more deeply the political spaces.

Flipping through the pages, this summary encapsulates the evolution of the internet into a powerful tool for political communication, the complexities of deepfakes, and the need for stricter guidelines to preserve the value of these innovations.

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