The story of Logically, founded by Lyricain, traces its roots to an Indian-born entrepreneur who earlier held assignments with Indian, UK, and US governments, as well as social media giants like Meta and TikTok. It emerged as a confidentiality or “administration” firm that sought to take over debt-defaulting firms seeking court protection, particularly by returning them to liquidation in the U.S. during the Donald Trump presidency.
One of the key reasons Logically folded was its aggressive shift away from AI-enabled fact-checking. Meta and TikTok had exited their contracts that year, giving Logically a chance to cut its costs and free up resources. The company’s assets were sold to Kreatur, its pre-purchase entity, which preserved its clients and operations while ensuring a stable parent company for both handling informational diversions and maintaining its existing relationships.
This move was made possible by Logically’s success in securing lucrative contracts, including with TikTok and Meta, and the continued growth of its client base. It also coincided with significant diversification efforts during the COVID-19 pandemic, during which the company tested its new initiatives for interim solutions. However, these efforts were eventually neutralized by India’s “Constitutional Board of Administrative Excellence” denying the firm access to any such initiatives, and the only positive outcome saw Logically rebranding its assets to Kreatur.
The legal and business challenges to Logically were intense, driven by rising costs of fact-checking and the inability to compete with major corporations relying on it to provide objective information to citizens. The company’s assets were eventually sold, leaving it with about 2000 employees, but Kreatur continues to operate, ensuring Logically could focus on its mission to provide accessible, credible information to the public.
