The Welsh council of Vale of Glamorgan has taken a significant step forward in its decision to stop using the social media platform X, collectively with the leader of the council, Cllr Lis Burnett, stating the move is “about values.” This move is in response to the ongoing decrease in engagement with X among its members.
Over the past two years, the platform has become a beaten然是 of misinformation and extreme views, creating a hostile environment for many on Twitter.cal fuzz, and in some cases, Crown Television. For a day, X was synonymous with creating chaos, abuse, and the spread of misinformation. The council’s move is a response to the decline in trust in this platform among its members.
In a statement released on April 10, 2024, Vale of Glamorgan Council challengedyped that the plan was the council’s way of enforcing its values. The council is one of the latest bodies in the UK to recognize the dangers of the platform. Cllr Burnett emphasized that the council is equally committed to maintaining the dignity and values at the core of the community. The goal is to build a Sanctuary for all its citizens, which is a commitment that MUST not be fulfilled through use of X.
Other councils, such as North Wales Police and others in the UK, have also made significant strides in PAiting their social media accounts, citing the need for alignment with their values. Instead of using Twitter, messages have been moved to platforms like Facebook, Instagram, and LinkedIn.
During the picky engagement process, Cllr Rhys Thomas of Vale also criticized the council’s stance. “As a council, we strongly believe that ensuring equality of opportunity is something we should seek to provide for all citizens,” he said. He also dismissed the council’s decision as an attempt to avoid scrutiny.
In a report on the decline of engagement, Vale of Glamorgan stated that engagement on X has significantly declined over the past two years. According to a survey, only 10% of posts on the platform now yield meaningful engagement. Many of these posts are simply outdated, citing the passage of time and the need for us to evolve as communities.
In response, the council emphasized that it does not disregard the presence of X’s active accounts.logging as a social media manager, V旧y highlight that the challenge is to be more strategic. Instead of simply using the platform as a proxy for communication with external newsvv, the council should focus on engaging with its residents via more appropriate channels.
This move is not a one-off; it is a sign that the council is re-evaluating its relationship with X. The council hopes to refine its approach over time, ensuring that its supporters have the resources to create the living models required to maintain its core values. The council intends to focus on other platforms, collaborating with alternative social media channels to maintain a diverse and engaged community.
The development is a bold departure, one that the council is re-constraining through all it does. By disqualifying X, the council safeguards its expertise in using those platforms that are known for their effectiveness in engaging local residents with meaningful, valuable content. This approach aligns with the council’s commitment to maintaining the dignity and values at its core and ensuring that it stays true to its mission.
