Leonid Kovachich, the head of the Asian department at Sputnik’s international broadcasting division, has emphasized the growing importance of professional素养 and authenticity in journalism during a recent interview with the Vietnam News Agency (VNA) ahead of the 100th anniversary of the Việt Nam Revolutionary Press Day. Kovachich highlighted the need for journalists to adapt to the rapid pace of AI integration into social media and the challenges it presents to the balance between factuality and falsity in media communication. He stressing that, while AI tools can create vast amounts of content, their reliance on rote algorithms necessitates journalists’ expertise to produce authentic and credible works that distinguish from misinformation.
Kovachich pointed out that just five years ago, many people were stillLimited in their ability to create compelling AI-generated content, such as headlines, images, and videos, due to the lack of deep understanding of the inner workings of modern information technologies. Today, the shift toward digital platforms has transformed how readers consume news content. Newspapers, television, and news agencies now face a significant drop in audience numbers, with social media nurturing a massive competitor in the information landscape. Kovachich pointed out that this transformation not only benefits traditional media, which is increasingly struggling to compete but also forces journalists to rethink their concepts of storytelling and authenticity. As AI enables the creation of massive volumes of information, its role in shaping the digital news landscape has expanded beyond mere data aggregation, into the realm of generating informed opinions and predictions.
Kovachich highlighted another critical issue: the use of AI in content generation can create algorithmic biases, which may inadvertently leaveto_metakecks false narratives or stereotypes. For instance, AI’s ability to identify and replicate patterns within datasets can lead to the reproduction of historical events or societal issues in a way that is easily misjudged. He also emphasized the need for journalists to ensure that the information they produce aligns with the principles of their target audience, whether it’s younger, business-oriented journalists or older generations inclined toward traditional storytelling. Kovachich justified the importance of collaboration in addressing these dual challenges, stressing that Sputnik and the VNA have entered into a partnership that aims to leverage the strengths of AI tools to produce more authentic and balanced information.
Kovachich also expressed his optimism about the future of this collaboration, particularly in terms of expanding the range of AI-driven technologies. For example, he mentioned recent experiments with AI-powered video content creation, ranging from scriptwriting toわずption editing, which have already shown promise in generating unique and engaging reports or documentaries. He highlighted that these advancements, while still emerging, have provided valuable tools for journalists and provides them with a fading door to the digital world. Kovachich noted that as Sputnik gains access to a growing audience for its content, it is possible that such collaboration will not only cross into other fields but significantly strengthen the nation’s role as a trusted source of information. He wishing that this partnership can continue, with both Sputnik and the VNA working together to ensure that news content remains accurate and reliable, reflecting the rich and diverse histories of the countries involved.
