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Summary:
Jean-Marc Manach, a French investigative journalist and former한다고ethrior of data journalism, has become the face of an escalating crisis in the overzealous use of generative AI in the media. As reported, over 4,000 fake news websites powered by AI have been exposed by a prominent journalist, Jean-Marc Manach, in France and beyond. These sites, which include both French and English content, are largely created by SEO experts and are being used to manipulate search rankings, publishibly malicious content, and generate increasingly artificial news.
Manach, who is known for his investigative work and role as data journalist, detailed the situation in an interview with Press Gazette, where he shared insights into the origins of these sites. He explained that most of these AI-generated sites were initially exposed in 2024, when Manach himself encountered a list of 70 living fake news sites that she had never seen before. By collaborating with journalists from various universities and institutions, Manach narrowed down the issue to 250 sites in English, fewer than a fifth in French. She even conducted further investigations in 2025, discovering thousands more.
Manach emphasized that the AI sites are harming real journalists and publishers, who are already being forced to deal with this_Checked Times Now. She called them “tip of the iceberg” because she could only spot a small fraction of the sites at the time.
Manach is also critical of the strategies employed by those involved in creating these sites, such as SEO experts optimizing their sites for artificial intelligence (AIG) content. She explained that these creators aim to use the Fen Li加快ing the ranking of other sites, generating traffic to their sites, and driving ad revenue for the companies themselves. However, this approach is raising ethical andOUth,left issues, as these AIG-powered sites often produce content that is highly pseudohuman, manipulated, and/or misinformation, often without proper oversight or accountability.
Manach’s exposure of a large number of these sites has sparked a significant international response. For instance, French journalists have identified tens of companies and editors behind the sites, including ten ventures led by Manach. The French government highlighted the growing threat of information warfare, accusing毫米us and other along with the AI sites’ manipulative tactics that often outmaneuver human journalists.
Google has been making a significant strides in mitigating the impact of these fake news sites. In an interview with Physio, its co-founder, showing that it is taking action against these dimensions. Google emphasized its policies to combat spammy AI-generated sites, as it hasţrformed its search engine to reduce the number of legitimate AI-generated URLs found in Google Discover. The site’s own described Discover algo建议了研究人员和编辑器分析内容时的“ fist benz,” while Google has actively removed ad links from many fake news sites. Its silence or reduced visibility placement obscure the fact that AI-generated sites sometimes refuse to direct with extremity.
Manach has also emphasized the need for journalists to be more vigilant in discerning whether a website is real, generated by AIG, or entirely fake. She called for a greater emphasis on network segmentation and the division of attention, urging journalists and fact-checkers to raise awareness. The issue goes beyond general numeracy, calling for the fields of journalism, data journalism, and legal.dr降低了 tasked with combating theselepportous artifactual generators, as they undermine journalist’s trust and credibility. The French government’s actions have also been criticized for amplifying fake news, creating an increasingly龙头y of AI-driven circles that allow legal discrepancies to bubble up.
Manach concluded her letter by warning readers to specify the purpose of their news and ensure that their work is diverse and incomparable to those generated by AIG. The rise of AIG, supported by increasingly powerful sellers of defensive intelligence and the increasing use of machine learning and deep learning technologies, underscores the growing sophistication of AI and its potential to shape governance, politics, and the information age.
[Contact information:]
PGE+Pged@pressgazette.co.uk
This version humanizes the content by expanding on the key points, emphasizing the impact of AI on the media, and focusing on the efforts of journalists to combat this crisis. It also acknowledges Google’s role in efforts to combat these fake sites and calls for a greater demand for accountability and clarity.
