Global Initiative Launched to Combat Climate Disinformation
BRASÍLIA – Amid growing concerns about the detrimental impact of disinformation on climate action, the United Nations, UNESCO, and the Brazilian government have unveiled a groundbreaking initiative to counter the spread of false and misleading information. Announced at the G20 Leaders’ Summit in Brazil, the Global Initiative for Information Integrity on Climate Change seeks to bolster research, strategic action, and communication efforts to address the pervasive issue of climate disinformation. The initiative comes at a critical juncture, as scientists warn of a rapidly closing window of opportunity to avert the most catastrophic consequences of climate change.
UN Secretary-General António Guterres emphasized the urgency of the situation, stating that "coordinated disinformation campaigns are impeding global progress on climate change." He stressed the need to combat these campaigns, which range from outright denial of climate change to "greenwashing" – the practice of falsely portraying environmentally harmful activities as eco-friendly – and even harassment of climate scientists. The initiative aims to tackle these multifaceted challenges by fostering collaboration between researchers, policymakers, and communicators to develop effective strategies for combating disinformation.
UNESCO Director-General Audrey Azoulay echoed these sentiments, highlighting the crucial role of accurate information in addressing the climate crisis. "Without access to reliable information about this existential challenge, we can never hope to overcome it," she declared. Ms. Azoulay underscored the importance of a free press in holding stakeholders accountable and bridging the gap between scientific understanding and public awareness. The initiative will provide much-needed support to journalists and researchers investigating climate issues, often at considerable personal risk, while also working to counter the rampant spread of disinformation on social media platforms.
The initiative represents a direct response to the Global Digital Compact, adopted by UN Member States at the Summit of the Future. This compact encourages UN entities, in partnership with governments and other stakeholders, to assess the impact of disinformation on the Sustainable Development Goals, including climate action. Countries participating in the initiative will contribute to a UNESCO-administered fund, with an initial fundraising target of $10 to $15 million over the next three years. These funds will be distributed as grants to non-governmental organizations working to research climate information integrity, develop communication strategies, and implement public awareness campaigns. Several countries, including Chile, Denmark, France, Morocco, the United Kingdom, and Sweden, have already pledged their support.
Brazilian President Lula da Silva welcomed the initiative, emphasizing the transnational nature of the disinformation challenge. "Actions to combat climate change are also greatly affected by denialism and disinformation," he stated. "Countries cannot tackle this problem individually." President Lula expressed his hope that the initiative would foster international cooperation among governments, organizations, and research networks to effectively counter disinformation and pave the way for meaningful action at the upcoming COP30 climate conference in Brazil.
The proliferation of climate disinformation, particularly on social media, messaging apps, and through generative AI, presents a significant obstacle to effective climate action. UNESCO has identified several serious consequences of this phenomenon, including the undermining of scientific consensus, the obstruction of governmental responses to the crisis, and threats to the safety of journalists and environmental activists. The Intergovernmental Panel on Climate Change (IPCC) has also acknowledged the detrimental impact of disinformation, stating in its 2022 report that the "deliberate undermining of science" contributes to "misperceptions of the scientific consensus, uncertainty, disregarded risk and urgency, and dissent." The Global Initiative for Information Integrity on Climate Change aims to counteract these harmful effects by promoting accurate information, building public trust in science, and empowering individuals and communities to take informed action on climate change. The initiative seeks to build a global coalition dedicated to defending the integrity of climate information and ensuring that evidence-based decision-making prevails in the fight against climate change. This collaborative effort is essential to protecting the planet and securing a sustainable future for all.
