Sudan’s Digital Battlefield: Disinformation and Propaganda Fueling the Flames of War

The devastating conflict that erupted in Sudan on April 15, 2023, has not only ravaged the nation physically but also ignited a fierce parallel war in the digital realm. The power struggle between the Sudanese Armed Forces (SAF) and the paramilitary Rapid Support Forces (RSF) has spilled onto social media platforms, transforming them into battlegrounds of propaganda and disinformation. Both warring factions, along with Islamist groups linked to the former regime, are vying for control of the narrative, manipulating public opinion, and further fracturing a nation already grappling with a humanitarian catastrophe. This digital conflict is not merely a side effect of the war; it actively fuels the flames, exacerbates ethnic tensions, and hinders efforts toward peace.

The roots of Sudan’s disinformation ecosystem can be traced back to the aftermath of the 2019 revolution. The overthrow of Omar al-Bashir’s regime saw a proliferation of online platforms, many affiliated with the former ruling party’s "Cyber Jihad Unit." These platforms served as conduits for propaganda, aiming to undermine the transitional government and sow discord. The lead-up to the 2021 military coup witnessed a surge in online disinformation campaigns, spreading rumors and fabrications designed to discredit civilian leaders and justify military intervention. This historical context highlights the pre-existing vulnerability of the Sudanese online sphere to manipulation and the established patterns of information warfare.

Today, the SAF and RSF are locked in a virtual tug-of-war, each crafting narratives aimed at bolstering their image and delegitimizing their opponent. The RSF, with their pre-war investment in social media presence and public relations firms, have projected themselves as guardians of democracy, utilizing hashtags like "#معركة_الديمقراطية" (battle for democracy). Conversely, the SAF portrays itself as the defender of national unity and sovereignty against the RSF’s "mutiny," employing the hashtag "#معركة_الكرامة" (battle for dignity). This battle of narratives plays out against a backdrop of escalating violence and human rights abuses, with both sides attempting to deflect blame and garner support.

The RSF’s digital strategy has been marked by sophistication and reach. Their extensive use of X (formerly Twitter), before their accounts were suspended, targeted both domestic and international audiences with carefully curated content, including statements, videos, and English-language posts. This multifaceted approach suggests a concerted effort to influence global perceptions of the conflict. Reports of hijacked dormant accounts and involvement of foreign actors in RSF disinformation campaigns further underscore the complexity and transnational nature of this digital warfare.

The SAF’s online presence, while less sophisticated than the RSF’s, is nonetheless significant. Their strategy primarily involves sharing purported military victories and countering RSF claims. Evidence suggests the SAF has employed bots and trolls to amplify their messages and create a false impression of widespread support. Their reliance on traditional media, particularly state-controlled outlets, provides an additional platform for disseminating their narrative. However, the SAF’s messaging has often been inconsistent and contradictory, potentially limiting its effectiveness.

A particularly alarming dimension of this digital conflict is the role of Islamist groups aligned with the former regime. Their online campaigns, characterized by hate speech and divisive rhetoric, primarily target civilian political actors, accusing them of treachery and collusion with the RSF. This targeted campaign aims to discredit civilian voices calling for peace and obstruct any progress towards a negotiated settlement. The Islamists’ online activities demonstrate a calculated effort to exploit the conflict to regain political influence and further marginalize civilian participation in Sudan’s future.

The consequences of this pervasive disinformation are dire. Millions of vulnerable Sudanese citizens rely on social media for crucial information during the conflict, yet they are bombarded with misleading and manipulated content. This disinformation can have life-threatening consequences, as individuals make decisions based on false information about safe routes, access to resources, or the evolving security situation. The constant barrage of propaganda also fuels polarization and deepens societal divisions, jeopardizing the social fabric of Sudan and hindering long-term reconciliation.

Beyond the immediate humanitarian impact, the disinformation war poses a serious threat to peacebuilding efforts. Online campaigns actively undermine ceasefire initiatives and encourage further militarization by portraying peace negotiations as acts of treason. The deliberate spread of misinformation and hate speech creates a climate of distrust and hostility, making dialogue and compromise increasingly difficult. The anti-civilian rhetoric promoted by Islamist groups also seeks to exclude civilian voices from any future political process, paving the way for a potential return to authoritarian rule.

Addressing this digital conflict is not merely a matter of combating misinformation; it is essential for achieving lasting peace in Sudan. Efforts to counter disinformation and promote accurate information must be an integral part of any peacebuilding strategy. This requires collaboration between international organizations, social media platforms, and Sudanese civil society groups to identify and expose disinformation campaigns, amplify credible sources of information, and foster media literacy among the Sudanese population. Failure to address this digital battlefield risks prolonging the conflict and further entrenching the divisions that threaten Sudan’s future.

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